商务报告写作特点ppt课件.ppt

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1、商务报告写作特点如果说商务便函与便条是企业内部员工之间的书面联系手段，商务信函是企业对外进行书面联络的手段，那么，商务报告的功能则是兼而有之。换言之，商务报告既适用于企业面向外界机构与人员进行业务往来，例如向公司股东们呈交的年度报告、分红配股报告等，亦适用于企业内部上下级之间、员工之间的信息沟通，例如市场调查报告等。商务报告的内容与特点I.商务报告的标题1.标题应写为Reporton…，不能写为Report:…2.应遵循以下原则：•标题应涵盖面小(narrow)•标题应具体适中(specific)•标题应突显报告的重要性(significant)商务报告的结构商务报告的结构及常用句型。1.I

2、ntroduction介绍写作背景，阐明报告要讨论的问题。常用句型Theaim/purpose/objectiveofthisreportisto…Thisreportsetsoutto/aimsto…Mr.Xhasaskedmetoreporttoinvestigate/evaluate/study/recommend/analyze/givefeedback/estimate/assess…Asrequestedby/Uponrequestof某人/某部门,Iamsubmittingthefollowingreportabout…As某人/某部门requestedonNovember12

3、,Iamsubmittingthefollowingreporton…Hereisthereportconcerning…Wehavedoneasurveyshowingthat…2.Findings(调查结果）常用句型Accordingtotherecentmarketresearch/investigation/survey/thechartabove/thetableabove/undertaken,……,Therecentvisit/investigation/surveyshowedthat……Thetable/chartabovetellsusthat……Fromthechart

4、shown,wefind/learn/noticethat……Thetable/chartaboveisshowingthat……3.Conclusion（结论）常用句型Itwasdecided/agreed/feltthat…Noconclusionswerereachedregarding…也可直接陈述结论，例如：Accordingtothefindingsabove,itcanbeconcludedthat……Fromthetableshown,itcanbeconcludedthat……Therefore,itcanbeconcludedthat4.Recommendations(建

5、议）1)写作中注意事项建议必须是建立在结论的逻辑基础上，是结论的合理引申。注意建议的合理性与层次性•言之有据，前后呼应。•言之有理，言之可行。•数码标段，层次分明。2)常用句型注意:recommendation以及recommend后面要用动词原形（虚拟语气）。Wewouldrecommendthat…Itissuggested/recommendedthat…Thefollowingaretherecommendations……Basedontheconclusion/analysisabove,werecommendthat/itcanbeconcludedthat……Wit

6、hreferencetothefacts/advantagesstatedabove,thefollowingrecommendationscanbemade…Somethingisrecommended.eg,Achangeofattitudeisrecommended.Amoreprofessionalattitudewillneedtobeencouragedthroughtraining.Onthebasisoftheresults,Ihavethefollowingrecommendations:Onthebasisoftheanalysis,itisreasonableto

7、havethefollowingrecommendations:如果需要进一步拓展，可以描述一下建议实施后可预期的进展或者景象。具体说法是，建议结束之后，sothat…或者thus…商务报告常用句型1．描述现象Inthepastfewdecades,thereisamarkedincrease/decreasein…Inrecentyearstherehasbeenadramaticchangein…Int