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1、PartI BuildingaStrategicFrameworktoAnalyzeSupplyChainsChapter1,chapter2andchapter3ThegoalofpartIistoprovideastrategicframeworktoanalyzethedesign,planningandoperationaldecisionswithinsupplychains.CHAPTER1UNDERSTANDINGTHESUPPLYCHAINThischapterdefinesasu
2、pplychainandestablishestheimpactthatsupplychaindecisionsonafirm‘sperformance.1.1WHATISASUPPLYCHAINAsupplychainconsistsofallpartiesinvolved,directlyorindirectly,infulfillingacustomerrequeset.Withineachorganization,thesupplychainincludesallfunctionsinvo
3、lvedinreceivingandfillingacustomerrequest.Thefuntionsincludebutarenotlimitedto,newproductdevelopment,marketing,operations,distribution,finance,andcustomerservice.CustomerWal-martStoreWal-martorThirdPartyDCP&GorOtherMnaufacturerTennecoPackagingPaperMan
4、ufacturerTimberCompanyPlasticProducerChemicalManufacturerStagesofaDetergentSupplyChainAsupplychainisdynamicandinvolvestheconstantflowofinformation,product,andfundsbetweendifferentstages.(ExamplesofWal-martandDell)CustomerDell’sWebsiteDellAssemblyPlant
5、Dell’ssuppliersSupplier’ssupplierApurchaseonlinefromDellQuestionesWhoorwhichpartyisanintegralpartofthesupplychain?Whatistheprimarypurposeofanysupplychain?SupplychainstagesCustomersRetailersWholesalers/distributorsManufacturersComponent/rawmaterialsupp
6、liersEachstageinasupplychainisconnectedthroughtheflowofproducts,information,andfunds.Theseflowsofoccurinbothdirectionsandmaybemanagedbyoneofthestagesoranintemediary.Whatdoestheappropritedesignofsupplychaindependon?QuestionTheobjectiveofeverysupplychai
7、nshouldbetomaximizetheoverallvaluegenerated.Thevalueasupplychaingeneratesisthedifferencebetweenwhatthefinalproductisworthtothecustomerandcoststhesupplychainincursinfillingthecustomer’srequest.Formostcommercialsupplychains,valuewillbestronglycorrelated
8、withsupplychainsurplus.(Q:Whatissupplychainsurplus?)1.2TheobjectiveofsupplychainSupplychainsurplus(profitability)Theammountbywhichmoneyreceivedisgreaterthanmoneyspent.Thetotalprofittobesharedacrossallsupplychainstagesandintermediary.Thehigerth
