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1、PartI BuildingaStrategicFrameworktoAnalyzeSupplyChainsChapter1,chapter2andchapter3ThegoalofpartIistoprovideastrategicframeworktoanalyzethedesign,planningandoperationaldecisionswithinsupplychains.CHAPTER1UNDERSTANDINGTHESUPPLYCHAINThischapterdefinesasupplychainan
2、destablishestheimpactthatsupplychaindecisionsonafirm‘sperformance.1.1WHATISASUPPLYCHAINAsupplychainconsistsofallpartiesinvolved,directlyorindirectly,infulfillingacustomerrequeset.Withineachorganization,thesupplychainincludesallfunctionsinvolvedinreceivingandfill
3、ingacustomerrequest.Thefuntionsincludebutarenotlimitedto,newproductdevelopment,marketing,operations,distribution,finance,andcustomerservice.CustomerWal-martStoreWal-martorThirdPartyDCP&GorOtherMnaufacturerTennecoPackagingPaperManufacturerTimberCompanyPlasticProd
4、ucerChemicalManufacturerStagesofaDetergentSupplyChainAsupplychainisdynamicandinvolvestheconstantflowofinformation,product,andfundsbetweendifferentstages.(ExamplesofWal-martandDell)CustomerDell’sWebsiteDellAssemblyPlantDell’ssuppliersSupplier’ssupplierApurchaseon
5、linefromDellQuestionesWhoorwhichpartyisanintegralpartofthesupplychain?Whatistheprimarypurposeofanysupplychain?SupplychainstagesCustomersRetailersWholesalers/distributorsManufacturersComponent/rawmaterialsuppliersEachstageinasupplychainisconnectedthroughtheflowof
6、products,information,andfunds.Theseflowsofoccurinbothdirectionsandmaybemanagedbyoneofthestagesoranintemediary.Whatdoestheappropritedesignofsupplychaindependon?QuestionTheobjectiveofeverysupplychainshouldbetomaximizetheoverallvaluegenerated.Thevalueasupplychainge
7、neratesisthedifferencebetweenwhatthefinalproductisworthtothecustomerandcoststhesupplychainincursinfillingthecustomer’srequest.Formostcommercialsupplychains,valuewillbestronglycorrelatedwithsupplychainsurplus.(Q:Whatissupplychainsurplus?)1.2Theobjectiveofsupplych
8、ainSupplychainsurplus(profitability)Theammountbywhichmoneyreceivedisgreaterthanmoneyspent.Thetotalprofittobesharedacrossallsupplychainstagesandintermediary.Thehigerth
