供应链管理—英文课件3

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1、PartIBuildingaStrategicFrameworktoAnalyzeSupplyChainsChapter1,chapter2andchapter3ThegoalofpartIistoprovideastrategicframeworktoanalyzethedesign,planningandoperationaldecisionswithinsupplychains.CHAPTER2SUPPLYCHAINPERFORMANCEACHIEVINGSTRATEGICFITANDSCOPEInthischapter,wedefinesupplychainstrategyan

2、dexplainhowcreatingastrategicfitbetweenacompany'scompetitivestrategyanditssupplychainstrategyaffectsperformance.Wealsodiscusstheimportanceofexpandingthescopeofstrategicfitfromoneoperationwithinacompanytoallstagesofthesupplychain.2.1COMPETITIVEANDSUPPLYCHAINSTRATEGIESCompetitivestrategy:thesetofcu

3、stomerneedsthatthecompanyseektosatisfythroughitsproductsandservices.Competitivestrategyisdefinedbasedonhowthecustomerprioritizesproductcost,deliverytime,variety,andquality.Readthefirstparagraph,comparethestrategyofWal-MartandDell.Toseetherelationshipbetweencompetitiveandsupplychainstrategies,west

4、artwiththevaluechainforatypicalorganization.ThevaluechaininacompanyNewProductDevelepmentMarketingandSalesOperationsDistributionServicesFinance,Accounting,InformationTechnology,HumanResourcesToexecuteacompany'scompetitivestrategy,allthesefunctionsplayarole,andeachmustdevelopitsownstrategy(whateach

5、processorfunctionwilltrytodoparticularlywell).Itisimportanttorecognizethatthesupplychainstrategydefinesnotonlywhatprocesseswithinthefirmshoulddowellbutalsowhattheroleplayedbyeachsupplychainentityis.Thevaluechainemphasizesthecloserelationshipbetweenthefunctionalstrategieswithinacompany.Eachfunctio

6、niscrucialifacompanyistosatisfycustomerneedsprofitably.Thus,thevariousfunctionalstrategiescannotbeformulatedinisolation.Theyarecloseinterwinedandmustfitandsupporteachotherifacompanyistosucceed.2.2ACHIEVINGSTRATEGICFITStrategicfitmeansthatboththecompetitiveandsupplychainstrategieshavealignedgoals.

7、Strategicfitreferstoconsistencybetweenthecustomerprioritiesthatthecompetitivestrategyhopestosatisfyandthesupplychaincapabilitiesthatthesupplychainstrategyaimstobuilt.Allprocessesandfunctionsthatarepartofacompany'svalue