服装行业:行业正在恢复生机,龙头企业将受益于市场集中度的提升.docx

服装行业:行业正在恢复生机,龙头企业将受益于市场集中度的提升.docx

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时间:2020-07-09

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1、ReviewoftheCOVID-19Pandemic30June2020TheCOVID-19pandemic("thepandemic")inChinaisnowlargelyundercontrol.TheCOVID-19pandemicoutbreakbeganinlateJanuary2020,with2,000-3,000dailynewconfirmedcasesinthefirsttwoweeksofFebruary,butthenumberofdailynewcasesdroppedtoafewhundredfromFeb

2、ruary20,furtherdowntoabout100inmid-march,andnowremainsinthedoubledigitsandsometimesevensingledigits.AccordingtotheWorldHealthOrganization(WHO),asat28June2020,theaccumulatednumberofconfirmedCOVID-19casesinChinawas85,190.SincetheoutbreakofthepandemicinlateJanuary,theChineseg

3、overnmentimmediatelyadoptedstringentresponsemeasures,includingfactoryshutdowns,suspensionofschools,closureofshoppingmallsandshops,corporatetelecommuting,andcompulsorywearingofmasksinallpublicplaces.ThesemeasureseffectivelycontrolledthespreadofCOVID-19inChina,butalsocauseds

4、eriousharmtotheeconomyandenterprises.Theimpactonenterprisesincludes:1)storesweretemporarilyclosed,soindustriesthatreliedonofflinechannels(includingapparel,food&beverageandretail)losttheirmainsourceofincome,butfixedcostssuchasrentandstaffsalariesstillneededtobepaid;2)cashfl

5、owpressureonenterprisesincreasedsharply,andsomesmallenterprisessuffereddifficultiesincapitalturnoverandevenwentbankrupt;3)duringthemostseriousperiodofthepandemic,nationallogisticssystemswereparalyzed,resultingobstructionofonlineshoppingchannels;and4)manyhouseholdslostsourc

6、esofincomeresultinginseverelyreducedconsumptioncapacity.Butthegoodnewsisthattheextremestagnationoftheeconomylastedonlyaboutamonth,thankstothepropermeasurestakenbytheChinesegovernment.FromMarchonwards,provinceslessaffectedbythepandemicbegantoreducingregulationslowlyandgradu

7、ally,andmoreandmoreprovincessubsequentlyfollowed;theeconomycontinuedtograduallyrecover.Inaddition,theChinesegovernmentprovidedaseriesofsubsidiesandloanpoliciestohelpenterprisestideoverthedifficulties.Sofar,China'sdomesticeconomicoperationhasbasicallyreturnedtonormal.Althou

8、ghsomeenterpriseshavecompletelycloseddown,survivingenterprisesarefacinganimprovingeconomi

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