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1、Unit6Packing本单元结合国际经贸业务中的典型工作流程、工作场景概述国际货物买卖过程中商业背景调查之后的一个重要环节——“产品包装”:l产品包装综述:介绍产品包装在国际贸易业务中的重要地位,以及包装的主要分类l接受顾客咨询及满足顾客需要:接待顾客的咨询,提出建议;针对客户的不同要求,通过协商与客户达成一致;熟悉包装中经常出现的问题l解决常见问题:针对常见问题,掌握对不同问题的处理方法。通过与客户的协商,学会与客户的沟通方法,并对包装的一个重要细节——产品标签进行了解l常见邮件的写作:熟悉常见邮件,掌握如何
2、以电子邮件就包装问题与客户进行有效的沟通UnitObjectivesAfterstudyingthisunit,youareableto:lUnderstandthegeneralinformationaboutpackinglTalkaboutthepackingmethodwithclientslDealwithcommonproblemsconcerningpackinglWriteandansweremailsaboutpackingdetails1.Warming-upTask1Discusswithy
3、ourclassmatesandpointoutthemeaningofthefollowingpackingmarks.Doyouknowotherpackingmarks?UseNoHooks勿用吊钩DoNotCrush切勿挤压KeepAwayFromHeat远离热源ThisSideUp此端向上Poison有毒品Task2Besidesthefollowingfunctionsofthepacking,doyouknowothers?1.ReadingABackgroundInformationPacking
4、isofparticularimportanceinforeigntradebecauseoceanvoyagesmaybemostdamagingtothegoodsthatarenotproperlypacked.Accident,roughweather,unloading,reloadingandpilferage,everythingonthewayhastobetakenintoconsiderationtoensurethesafearrivalofthegoods.Differenttypesof
5、goods—goodssubjecttobreakage,goodssubjecttomoisture,goodswithstillotherspecialtreatmentintransit—requiredifferenttypesofpacking.That’swhysomelargeexportformshaveaspecialdepartmentforexportpackingandthewholequestionisunderregularreview.Manyfirmsemployspecialex
6、portpackersorforwardingagentstodotheirpackingforthem.Task1Beforereadingthepassage,seehowmuchyouknowaboutpackingbyansweringthefollowingquestions.1.Whatisthepurposeofpacking?Packingservesasaformofprotection,facilitatesloading,unloadingandstorage,andpreventspilf
7、erage;furthermore,itcanpromotesales.2.Howmanytypesofpackingareusuallyusedininternationaltrade?Packingcanbedividedintotransportpacking(usuallyknownasouterpacking)andsalespacking(usuallyknownasinnerpacking).Still,thereisanothercategoryofpacking,called“neutralpa
8、cking”.TextAnIntroductiontoPackingPackingisofgreatimportanceininternationaltrade.Itmaybeappropriatelysaidthatpackingistogoodswhatclothingistomen.Packingnotonlyservesasaformofprotection,bu