新职业英语教案

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1、新职业英语教案第一册65Unit1OrganizationLearningobjectives1.Inwarming-up:Studentscanidentifythelogosofsomefamousinternationalcompanies;2.InReadingA:graspthemainideaofthetextandfindouttheimportanteventsindifferentperiodsofGoogle’shistory;learntheusefulwordsandphrases;3.InReadingB:practic

2、alreadingaboutTAF’sorganization;4.Inlisteningandspeaking，conductaseriesoflistening,speakingandwritingactivitiesrelatedtothethemeoftheunit.Outlines: Pre-readingtasks:Warming-upTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.While-re

3、adingtasks:1.Graspingthestructureofthetext(15m)2.Culturalbackground–thestudyofReadingA___GoogleandthestudyofReadingB___TAFProfile(45m')3.TexplainslanguagepointsandgivesSspractice.(60m)4.Grammaticalstructures(25m)5.TdrawsSsattentiontoWritingStrategyinTheme-relatedLanguageLearn

4、ingTasks(12m)6.TwillshowSstheimportanceofenvelopeinwriting.(5m)7.ExercisesoftheunitPost-readingtasks:1.Thinkalone:Howtogiveanintroductionforacompany?(5m)ThenTinvitesseveralSstogivetheiropinions.Tmaysumupbythissentence–65Theessenceofgoodessaysistowritewhatoneenjoyswritingabout

5、.2.TchecksifSshavedonetherestoftheafter-textexercisesintheirsparetime,anddiscusssomecommonerrorsthatcropup.(15m)3.DoSelf-studyRoomexercisespage16task1andtask2:Warming-upSupplementaryMaterialsWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcom

6、mercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.BavarianMotorWorks(BMW)isanindependentGermanautomobilemanufa

7、cturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcor

8、porationandoneoftheworld’slargestautomakers.BavarianMotorWorks(BMW)i