新职业英语教案.doc

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1、新职业英语教案第一册66Unit1OrganizationLearningobjectives1.Inwarming-up:Studentscanidentifythelogosofsomefamousinternationalcompanies;2.InReadingA:graspthemainideaofthetextandfindouttheimportanteventsindifferentperiodsofGoogle’shistory;learntheusefulwordsandphrases;3.InReadingB:practicalreadingabout

2、TAF’sorganization;4.Inlisteningandspeaking，conductaseriesoflistening,speakingandwritingactivitiesrelatedtothethemeoftheunit.Outlines: Pre-readingtasks:Warming-upTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.While-readingtasks:1.Graspingthestru

3、ctureofthetext(15m)2.Culturalbackground–thestudyofReadingA___GoogleandthestudyofReadingB___TAFProfile(45m')661.TexplainslanguagepointsandgivesSspractice.(60m)2.Grammaticalstructures(25m)3.TdrawsSsattentiontoWritingStrategyinTheme-relatedLanguageLearningTasks(12m)4.TwillshowSstheimportanceo

4、fenvelopeinwriting.(5m)5.ExercisesoftheunitPost-readingtasks:1.Thinkalone:Howtogiveanintroductionforacompany?(5m)ThenTinvitesseveralSstogivetheiropinions.Tmaysumupbythissentence–Theessenceofgoodessaysistowritewhatoneenjoyswritingabout.2.TchecksifSshavedonetherestoftheafter-textexercisesint

5、heirsparetime,anddiscusssomecommonerrorsthatcropup.(15m)3.DoSelf-studyRoomexercisespage16task1andtask2:Warming-upSupplementaryMaterialsWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoi

6、soneaspectofacompany’scommercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.BavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobile

7、sandmotorcycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporationheadquarteredinJapan,andiscurrentlyoneoftheworld’slargestautomakers.FordMotorCompanyisanAmericanmultinationalcorporationandoneoftheworld’slargestautomakers.66BavarianMotorWorks(BMW