最新新职业英语教案培训讲学.doc

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1、__________________________________________________新职业英语教案第一册收集于网络，如有侵权请联系管理员删除__________________________________________________Unit1OrganizationLearningobjectives1.Inwarming-up:Studentscanidentifythelogosofsomefamousinternationalcompanies;2.InReadingA:graspthemainideaofthete

2、xtandfindouttheimportanteventsindifferentperiodsofGoogle’shistory;learntheusefulwordsandphrases;3.InReadingB:practicalreadingaboutTAF’sorganization;4.Inlisteningandspeaking，conductaseriesoflistening,speakingandwritingactivitiesrelatedtothethemeoftheunit.Outlines: Pre-readingt

3、asks:Warming-upTask1Lookatthefollowinglogosandgivethenamesofthecountriesinwhichthecompaniesareheadquartered.While-readingtasks:1.Graspingthestructureofthetext(15m)2.Culturalbackground–thestudyofReadingA___GoogleandthestudyofReadingB___TAFProfile(45m')3.Texplainslanguagepoints

4、andgivesSspractice.(60m)4.Grammaticalstructures(25m)收集于网络，如有侵权请联系管理员删除__________________________________________________1.TdrawsSsattentiontoWritingStrategyinTheme-relatedLanguageLearningTasks(12m)2.TwillshowSstheimportanceofenvelopeinwriting.(5m)3.ExercisesoftheunitPost-read

5、ingtasks:1.Thinkalone:Howtogiveanintroductionforacompany?(5m)ThenTinvitesseveralSstogivetheiropinions.Tmaysumupbythissentence–Theessenceofgoodessaysistowritewhatoneenjoyswritingabout.2.TchecksifSshavedonetherestoftheafter-textexercisesintheirsparetime,anddiscusssomecommonerro

6、rsthatcropup.(15m)3.DoSelf-studyRoomexercisespage16task1andtask2:Warming-upSupplementaryMaterialsWhatisalogo?Alogoisagraphicalelementthat,togetherwithitslogotype,formsatrademarkorcommercialbrand.Typically,alogo’sdesignisforimmediaterecognition.Thelogoisoneaspectofacompany’sco

7、mmercialbrand,oreconomicoracademicentity,anditsshapes,colors,fontsandimagesusuallyaredifferentfromothers’inasimilarmarket.BavarianMotorWorks(BMW)isanindependentGermanautomobilemanufacturerfoundedin1916.BMWisaworldwidemanufacturerofhigh-performanceandluxuryautomobilesandmotorc

8、ycles.ToyotaMotorCorporation,foundedin1937,isamultinationalcorporati