新职业英语经贸英语ppt课件.ppt

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1、经贸英语ENGLISHFORCAREERS新职业英语Unit1BusinessRelationsWarming-upReadingAListening4123ReadingB5Writing6Project7VocabularyandStructureUnit1BusinessRelations8Speaking6Task1Thefollowinglogosrepresentsomeofthemostfamousmultinationalcompaniesintheworld.Whichonesareyoufamil

2、iarwith?Pleasechooseandtalkaboutthecompaniesandtheirproductsorservicesbriefly.Unit1Unit1BusinessRelationsTask2Receptionsarenormallyconsideredthefirstbusinesscardofacompany.Amongthefollowingqualities,whatwouldmakeaqualifiedreceptionist?Arrangeyourchoicesinorderf

3、romthemostimportanttotheleastandexplainwhy.StandardMandarin(普通话)CordialandFriendlyAttitudeAttractiveAppearanceGoodManagementSkillGreatFamiliaritywithProductsConsiderableFlexibilityUnit1BusinessRelations√√√√ReadingATextTask1Task2Task3Task4BackgroundInformationUn

4、it1BusinessRelationsReadingABackgroundInformationInmoderninternationaltrade,itisprimaryandnecessaryforacompanytoseekprospectiveclientsandtoestablishbusinessrelationswiththemsoastostartanddevelopitsbusiness.Indoingthis,thesellerandthebuyeroftenchoosewritinglette

5、rs,sendingemails,makingphonecalls,orsimplymeetingeachother,amongwhich,writinglettersoremailsismostfrequentlyused.Agoodletterforestablishingbusinessrelationsshouldcomplywiththefollowingprinciples:complete—thelettershouldincludenecessaryinformation;considerate—th

6、elettershouldbecomposedwithdueconsiderationofthereceiver’sneedorexpectation;courteous—thetoneofthelettershouldbecourteousandpolite;clear—thewriter’sideasshouldbeexpressedclearlyintheletter,avoidingpossiblymisleadingwordsorexpressions;concise—thelettershouldbeco

7、nciseanddirect;correct—theinformation,grammar,andpunctuations,etc.inthelettershouldbecorrect.Unit1BusinessRelationsReadingATask1Beforereadingthepassage,seehowmuchyouknowaboutestablishingbusinessrelationsbyansweringthefollowingquestions.Whydocompaniesneedtoestab

8、lishbusinessrelations?2.Whatarethemethodsgenerallyadoptedtoestablishbusinessrelations?3.Whatkindofbusinesslettercontributestosuccessfulestablishmentofbusinessrelations?Unit1