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ID:57419826
大小:4.22 MB
页数:85页
时间:2020-08-18
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1、Unit7职业综合英语2ENGLISHFORCAREERSUnit7Marketing新职业英语ContentsListening&Speaking4Warming-up1ReadingA2ReadingB3LanguageLab7LanguageLab7Writing5Mini-project6LanguageLab7Entertainment8Warm-upTask1Task2Warm-1Task1Lookatthefollowingpicturesandidentifythedifferentsellingmethods.person-to-per
2、sonsellingdirectmailsellingonlinesellingtelephonesellingNotesWarm-1-NotesPersonalselling:人员推销/个人推销isatwo-waycommunicationbetweenthesellerandthebuyerusuallyface-to-face,viatheInternet,thephoneandthecorrespondence.Unlikeadvertising,apersonalsalesmessagecanbemorespecificallytargeted
3、onindividualprospectsandeasilyalteredifthedesiredbehaviordoesnotoccur.Personalselling,however,isfarmorecostlythanadvertisingandisgenerallyusedonlywhenitshighexpenditurecanbejustified.Warm-2SampleTask2Workinpairs.Lookatthefollowingflowchart.Discusswithyourpartneranddescribetheproc
4、essoforganicfoodsgoingthroughthemarketingchannel.NotesWarm-2-NotesWhatisamarketingchannel?Amarketingchannelisasetofpracticesoractivitiesnecessarytotransfertheownershipofgoods,andtomovegoods,fromthepointofproductiontothepointofconsumption,whichconsistsofalltheinstitutionsandallthe
5、marketingactivitiesinthemarketingprocess.SampleAfterorganicfoodsareproduced,thefirststepisfromagriculturalproductiontowholesalingwheretheyaretransferredfromproducerstobrokers,terminalmarkets,grocerywholesalersandfoodservicewholesalers.Thesecondstageisfromwholesalingtoretailingwhe
6、rethefoodsarestockedbytraditionalgrocerystores,naturalfoodstoresandfoodserviceoutlets.Thelaststepisfromretailingtoconsumptionwheretheseorganicfoodsarepurchasedbyconsumers.ReadingAReadingATextTask1Task2BusinessKnow-howTextA-1ReadingATheMulti-channelE-Commerce1InthemidstoftheUSecon
7、omiccrisis,cautiousspendinganddownsizinghavelefttheretailindustryinserioustrouble.March2009sawa9percentdeclinecomparedwithMarch2008.However,onlinesalescontinuetoshowsteadygrowthinthefaceofadverseeconomicconditions.Theyareexpectedtogrow11percenttoUS$156.1billionin2009,followinga13
8、percentincreasein2008.TextA-22Givencauti
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