高校体育场馆经营管理的策略研究.doc

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1、本科毕业论文题目高校体育场馆经营管理的策略研究院别体育学院专业社会体育班级2010级2班姓名朱谢林学号20100842017指导教师张良平2013年9月目录摘要·······························································21前言·····························································32研究方法·························································42.1文献资料法········

2、··············································42.2数理统计法·····················································43结果与分析·······················································43.1国外高校体育场馆的经营管理综述·································43.2国内高校体育场馆经营管理现状···································43.3国内高校体育场馆经

3、营管理模式及策略分析·························64结论····························································84.1高校体育场馆经营管理的必要性1···································84.1高校体育场馆经营管理的必要性···································84.2加强对高校体育场馆经营管理的策略研究···························84.3制定符合当地客观实际的高校体育场馆经营管理策略······

4、············85建议·····························································85.1完善高校体育场馆的管理模式······································85.2体育场馆的维护物业化············································95.3体育场馆的经营管理市场化·······································9参考文献······································

5、····················10致谢·······························································11111内江师范学院本科毕业论文摘要采用文献资料、逻辑分析等研究方法，对国外高校体育场馆的经营管理现状与国内体育场馆的经营管理现状及其模式进行了分析与研究，探索现有几种体育场馆经营管理模式的优势和弊端所在。提出我国现行高校体育场馆经营管理的改善措施的建议：完善高校体育场馆的管理模式；体育场馆的维护物业化；体育场馆经营管理市场化。旨在发掘高校体育场馆资源的潜能，促进高校体育场馆管理水平的提高，并为高

6、校体育场馆经营管理实践提供理论依据。关键词：高校；体育场馆；经营管理CollegeSportsVenuesManagementStrategyResearchZHUxielin(Class2Grade2010PEDepartmentNeijiangTeacher’sCollegeofNeijiangSichuan641112)Abstract：Peopleanalyzeandresearchthepresentsituationthatsportsvenues’managementofforeigncollegesandthemanagementmodeofthedom

7、esticvenuesbyusingliterature,logicanalysisandotherresearchmethodstoexploretheadvantagesanddisadvantagesofseveralkindsofsportsvenues’managementpattern.Then,putforwardthesuggestionsaboutimprovingthecurrentcolleges’sportsvenues’managementinChina:First,perfectthemanagementmod