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1、DamascusSteel:Accidentalnanotechnologycirca1100A.D.!TheDesignResponsetoaWashofGreen:WholeSystemsandLifeCycleThinking,bySimonLockreyTheKeepCup,areusablecupforthetakeawayespressomarket.Whatagreatidea:a'green'producttomakeadifference,makeonehappy,andassistinperformingthemenialtasksthatlitter
2、anotherwisehecticday.Orisit?Consumerdecision-makingisbeginningtofollowadistinctly'green'trend,whichisfantasticinprinciplebutoftencontrivedinreality.Whatdoesthismeanforthedesignerwhoimagines,designsandcreatesthesegoodsthatcaterforgrowingconsumerdemandin'sustainability?'Thereliesthecontradi
3、ctionbetweendesigningfortheconsumptionobsessedmarketanddesigningtothecoreprinciplesofsustainability,whereenvironmental,economicandsocialaspectsaresomewhatdetachedfromaconsumerdrivenmarket.AccordingtoEzioManzini,designtheoristfromthefamedPolitecnicodiMilano,wehaveacrisisofthecommons(common
4、areas,goods,etc),alackofcontemplativetime(atimepoorexistence,longerhoursatwork,etc),andmostrelevanttodesigners,aproliferationofremedialgoods(Manzini2003).Thelatterseesproductssolvingeveryperceivedproblemimaginable.Whetheritisatoothbrushthatoscillatestheplaqueoffinhalfthetime,orabreakfastb
5、arfillingthefive-minutebusride,wehavebecomeincreasingly,unconsciouslyusedtoproductsfeedingourincreasingwants,withoutathoughtastohowthatconsumptionimpactstheenvironment.Lastcentury,therawmaterialsconsumedbyonepersonintheUSincreasedfivefold(MatosandWagner1998).Thislooksmoreominouswhencombin
6、edwiththefactthatonlyaround15-20%oftheworldishighlydevelopedtoaUSorwesternstyleofconsumption(UN,2009).Oneapproachisfordesigntolowertheuser'sconsumption,withoutdegradingtheconsumer'sexperience.Thequestioniswhetherthenewbreedof'eco'productsaddstothecrisis,ormakesarealdifference.Theymaybeadd
7、ingtothecrisisifthedesignmethodfollowsthe'rulesofthumb'forthatinfiltratedthedesigncommunityinlasttwodecades.Therealityisthatthesetechniquesdohavepotentialtomakeadifference,butareoftenineffective.Takedesignfordisassembly.Adesignerinanappliancecompanydesignsaproductfo
