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1、DamascusSteel:Accidentalnanotechnologycirca1100A.D.!TheDesignResponsetoaWashofGreen:WholeSystemsandLifeCycleThinking,bySimonLockreyTheKeepCup,areusablecupforthetakeawayespressomarket.Whatagreatidea:a'green'producttomakeadifference,makeonehappy,andassistinperformingthemenialtasksthatlitte
2、ranotherwisehecticday.Orisit?Consumerdecision-makingisbeginningtofollowadistinctly'green'trend,whichisfantasticinprinciplebutoftencontrivedinreality.Whatdoesthismeanforthedesignerwhoimagines,designsandcreatesthesegoodsthatcaterforgrowingconsumerdemandin'sustainability?'Thereliesthecontra
3、dictionbetweendesigningfortheconsumptionobsessedmarketanddesigningtothecoreprinciplesofsustainability,whereenvironmental,economicandsocialaspectsaresomewhatdetachedfromaconsumerdrivenmarket.AccordingtoEzioManzini,designtheoristfromthefamedPolitecnicodiMilano,wehaveacrisisofthecommons(com
4、monareas,goods,etc),alackofcontemplativetime(atimepoorexistence,longerhoursatwork,etc),andmostrelevanttodesigners,aproliferationofremedialgoods(Manzini2003).Thelatterseesproductssolvingeveryperceivedproblemimaginable.Whetheritisatoothbrushthatoscillatestheplaqueoffinhalfthetime,orabreakf
5、astbarfillingthefive-minutebusride,wehavebecomeincreasingly,unconsciouslyusedtoproductsfeedingourincreasingwants,withoutathoughtastohowthatconsumptionimpactstheenvironment.Lastcentury,therawmaterialsconsumedbyonepersonintheUSincreasedfivefold(MatosandWagner1998).Thislooksmoreominouswhenc
6、ombinedwiththefactthatonlyaround15-20%oftheworldishighlydevelopedtoaUSorwesternstyleofconsumption(UN,2009).Oneapproachisfordesigntolowertheuser'sconsumption,withoutdegradingtheconsumer'sexperience.Thequestioniswhetherthenewbreedof'eco'productsaddstothecrisis,ormakesarealdifference.Theyma
7、ybeaddingtothecrisisifthedesignmethodfollowsthe'rulesofthumb'forthatinfiltratedthedesigncommunityinlasttwodecades.Therealityisthatthesetechniquesdohavepotentialtomakeadifference,butareoftenineffective.Takedesignfordisassembly.Adesignerinanappliancecompanydesignsaproductfo
