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1、DesignWithoutDesigners网站截图：http://www.baidu.com/baidu?word=%B9%A4%D2%B5%C9%E8%BC%C6%D3%A2%CE%C4%CE%C4%CF%D7&tn=sogouie_1_dg原文：DesignWithoutDesignersIwillalwaysremembermyfirstintroductiontothepowerofgoodproductdesign.IwasnewlyarrivedatApple,stilllearningthewaysofbusiness,whenIwasvisitedbyamemberofAp
2、ple'sIndustrialDesignteam.Heshowedmeafoammockupofaproposedproduct."Wow,"Isaid,"Iwantone!Whatisit?"Thatexperiencebroughthomethepowerofdesign:IwasexcitedandenthusiasticevenbeforeIknewwhatitwas.Thistypeofvisceral"wow"responserequirescreativedesigners.Itissubjective,personal.Uhoh,thisisnotwhatengineers
3、liketohear.Ifyoucan'tputanumbertoit,it'snotimportant.Asaresult,thereisatrendtoeliminatedesigners.Whoneedsthemwhenwecansimplytestourwaytosuccess?Theexcitementofpowerful,captivatingdesignisdefinedasirrelevant.Worse,thenatureofdesignisindanger.Don'tbelieveme?ConsiderGoogle.Inawell-publicizedmove,aseni
4、ordesigneratGooglerecentlyquit,statingthatGooglehadnointerestinorunderstandingofdesign.Google,itseems,reliesprimarilyupontestresults,nothumanskillorjudgment.Wanttoknowwhetheradesigniseffective?Tryitout.Googlecanquicklysubmitsamplestomillionsofpeopleinwell-controlledtrials,pittingonedesignagainstano
5、ther,selectingthewinnerbaseduponnumberofclicks,orsales,orwhateverobjectivemeasuretheywish.Whichcolorofblueisbest?Test.Itemplacement?Test.Webpagelayout?Test.ThisprocedureishardlyuniquetoGoogle.Amazon.comhaslongfollowedthispractice.YearsagoIwasproudlyinformedthattheynolongerhavedebatesaboutwhichdesig
6、nisbest:theysimplytestthemandusethedatatodecide.Andthis,ofcourse,istheapproachusedbythehuman-centerediterativedesignapproach:prototype,test,revise.Isthisthefutureofdesign?Certainlytherearemanywhobelieveso.Thisisahottopiconthetalkandseminarcircuit.Afterall,theproponentsaskreasonably,whocouldobjectto
7、makingdecisionsbasedupondata?TwoTypesofInnovation:IncrementalImprovementsandNewConceptsIndesign—andalmostallinnovation,forthatmatter—thereareatleasttwodistinctforms.Oneisincrementalimprovement.Inthemanufact
