资源描述：
《工业设计_外文翻译-1.doc》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、DesignWithoutDesignersIwillalwaysremembermyfirstintroductiontothepowerofgoodproductdesign.IwasnewlyarrivedatApple,stilllearningthewaysofbusiness,whenIwasvisitedbyamemberofApple'sIndustrialDesignteam.Heshowedmeafoammockupofaproposedproduct."Wow,"Isaid,
2、"Iwantone!Whatisit?"Thatexperiencebroughthomethepowerofdesign:IwasexcitedandenthusiasticevenbeforeIknewwhatitwas.Thistypeofvisceral"wow"responserequirescreativedesigners.Itissubjective,personal.Uhoh,thisisnotwhatengineersliketohear.Ifyoucan'tputanumbe
3、rtoit,it'snotimportant.Asaresult,thereisatrendtoeliminatedesigners.Whoneedsthemwhenwecansimplytestourwaytosuccess?Theexcitementofpowerful,captivatingdesignisdefinedasirrelevant.Worse,thenatureofdesignisindanger.Don'tbelieveme?ConsiderGoogle.Inawell-pu
4、blicizedmove,aseniordesigneratGooglerecentlyquit,statingthatGooglehadnointerestinorunderstandingofdesign.Google,itseems,reliesprimarilyupontestresults,nothumanskillorjudgment.Wanttoknowwhetheradesigniseffective?Tryitout.Googlecanquicklysubmitsamplesto
5、millionsofpeopleinwell-controlledtrials,pittingonedesignagainstanother,selectingthewinnerbaseduponnumberofclicks,orsales,orwhateverobjectivemeasuretheywish.Whichcolorofblueisbest?Test.Itemplacement?Test.Webpagelayout?Test.Thisprocedureishardlyuniqueto
6、Google.Amazon.comhaslongfollowedthispractice.YearsagoIwasproudlyinformedthattheynolongerhavedebatesaboutwhichdesignisbest:theysimplytestthemandusethedatatodecide.Andthis,ofcourse,istheapproachusedbythehuman-centerediterativedesignapproach:prototype,te
7、st,revise.Isthisthefutureofdesign?Certainlytherearemanywhobelieveso.Thisisahottopiconthetalkandseminarcircuit.Afterall,theproponentsaskreasonably,whocouldobjecttomakingdecisionsbasedupondata?TwoTypesofInnovation:IncrementalImprovementsandNewConceptsIn
8、design—andalmostallinnovation,forthatmatter—thereareatleasttwodistinctforms.Oneisincrementalimprovement.Inthemanufacturingofproducts,companiesassumethatunitcostswillcontinuallydecreasethroughcontinual,incrementalimprovements.Asteadychainofincr
