主题公园拥挤感知的影响因素研究：以方特欢乐世界为例.pdf

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1、2014年第4期总第138期文章编号：1003—2398(2014)04．0119．07主题公园拥挤感知的影响因素研究以方特欢乐世界为例吴义宏。杨效忠，彭敏(安徽师范大学国土资源与旅游学院，芜湖241000)RESEARCHONTHEINFI，1厄NCINGFACTORSOFPERCEIVEDCROWDINGINTH日MERK：ACASESTUDYOFFAN州ILDADVEN【EWUYi—hong，YANGXiao—zhong，PENGMin(CollegeofTerritorialResourcesandTOUl~X121,AnhuiNormalUniversity,Wuh

2、u241000,China)Abstract：Inrecentyears，withtheintroductiontothepolicyofthe”GoldenWeek”holidays，aswellastherapidgrowthoftheconsumerdemandfortourism，crowdingbecomeoneofthemajorbottlenecksplaguedthedevelopmentofmanydomesticscenic，butcrowdedperception’researchwasrelativelyweak．Thestudytrytomakean

3、assessmentanddiscussionaboutthe13perceiveditemsofFantawildAdventurebyadoptingtheimportance—performanceanalysismode1．Theresultsareshownasfollows：(1)Generally,themostimpor-tantfactorswhichafectthechoiceoftheperceptionofcrowdingaretouristattractions，traveltime，queuetime；andotherimportantfactor

4、sareweathercondition，travelspace，thenumberofencounters．(2)Accord—ingtotheANOVAandcorrelationanalysisofthesociologicalanddemographicalcharacters，suggeststhatinFantawildAdventurethemepark，tourists’perceptionofcrowdingishigherontheMayDayholidaysthanontheweekend；theperceptionofcrowdinghavesigni

5、ficantdiferencesintourists’educationdegreeandgen—der．(3)Thevarianceanalysis，basedonrespondentswithdiferenteducationdegrees，showsthattheimpor—tanceandperceptionevaluationoffactorsafectingtheperceptionofcrowdingdifersfromthetouristshigh—lyeducatedtothosewhoarelesseducated．(4)IPAmethodshowstha

6、tdemonstratesthatnofactor’Spercep—tionisbeyondexpectedvalue．Thereremainsacertaindistancebetweenthetourists’expectationsforthesefactorsandactualperception．Thetourists’perceptionimportanceofthesefourvariablesincludingtraveltime，thenumberofencounters，travelspaceandqueuetimearerelativelyhighbut

7、thesatisfactionofthatislow,wheresignificantdiferenceexists．Moreover，theadministratorsofFantawildthemeparkandrelevantdepartmentsshouldbefurtherimprovedandupgraded，whilethevarietyoftouristattractions，weathercondi-tions，managementandservices，sanitationandhy