函电 报价和发盘.ppt

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1、CommunicatinginInternationalBusiness国际商务函电ChapterⅤQuotationandoffer5.1IntroductionQuotation——Asuggestiontosupplygoodsonthetermsandconditionsstated.Offer——Apromisetosupply/buygoodsonthetermsstated.Itmustbemadeandacceptedbeforeacontractcanexist.Keynotes：Offerssh

2、ouldbemadewithaccuracy.Onceacceptedtheyarebindinglegally.OfferAnofferbyanexporter(commonpractice)Theexportersendsoutinformationaboutwhatheisreadytosell,theexactprice,qualityandquantity.Anofferbyanimporter(uncommonpractice)Theimportersendsoutinformationaboutwha

3、theisgoingtobuy,andthetradeterms.OfferFirmoffer:irrevocableTheofferorcannotrefusetoconductthebusinessiftheofferisacceptedbytheofferee.Thefirmofferhaslegalbindingforce.Non-firmoffer:revocableTheofferorcantakebackanon-firmofferatwill.Non-firmoffer:revocable虚盘的表示

4、：Withoutengagement(obligation)SubjecttopriorsaleSubjecttoourfinalconfirmationOfferOfferbasedonenquiryPertinenttoadefiniteobject(针对某一具体商品)VoluntaryofferCompleteandattractive5.2WritingskillsHowtodescribeyourproducts:1.Ourdesigniselegantandworkmanshipissuperior.2

5、.Becauseoffinequalityandattractive/uniquedesignsofourproducts,theyareagoodvalueforthemoney/price.3.Theyaresellingwell/verypopularintheNorthAmericanmarkets.4.Wecanintroducethemtothemarketatacostprice.5.Thisisamustforeveryhousehold.6.Thequalityofothermakesdoesno

6、tmeasureuptothatofourproducts.Supplyposition:1.Wecansupplyfromstock,butonlylimitedquantitiesareavailable.2.WecanguaranteesupplybytheendofMay.3.Weshallcontactyouagainoncethesupplyimproves/freshsuppliesareavailable.4.Wearesorrytosaythatourstocksarerunninglowandt

7、hemaximumwecansupplyis…Encouragingorders:1.Wehopeyouwillletushaveyourorderbeforefurtherrisesincostsmakepriceincreasesunavoidable.2.Allyouneedtodoistofillintheorderformanddropitintoamailbox/faxusimmediatelyHowtomakeanoffer:1.Whenmakinganofferinrespondtoanenquir

8、y,beginbyrepeatingthedateandthecommodityenquiredfor.2.Whenmakingavoluntaryoffer,trytooffermoreattractiveterms.3.Anoffershouldincludethemajortermsofthetransaction.1.Forthefancybrand