国际商务函电实务7发盘

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1、单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商务函电实务InternationalBusinessCorrespondencePracticePartTwoBusinessCorrespondenceWritingPractice第二部商务函电写作实务Page2国际商务函电实务Project5Page3MakingOffers（报价或发盘）国际商务函电实务LeadIn（导入）Toreachthegoaloftheproject,thefollowingknowledgeandtalentsarerequired:Agoodawaren

2、essofthemaintermsandconditionsofatransactionandtheexpressionsofthesetermsandconditions.Someknowledgeabouttheproductsandtalentsofmarketingandconsumerpsychology.GoodEnglishinexpressionandgrammar.Anoffer,whichisalsocalledabidorbiddingwhenitcomesfromthebuyers,isapromisemadebytheoffe

3、rertosupplyorpurchasethegoodsonstipulatedtermsandconditions.Itmaybeanaffirmativereplytoaninquiry,ormaybemadewithoutinquiry.Itmustbedefiniteandcontainscertainnameofthegoods,thepriceandthequantity.Sometimesitmayalsoindicateothertermsandconditionsoftrade,suchasqualityorsize,termsof

4、payment,termsofshipment,packing,validity,etc.,whichmayactasaquotation.Page4Project5MakingOffersorQuotationsAimsandDemands（学习目标）·Tomasterthestrategiesformakingfirmoffers;·Toknowtypicalnon-firmoffersandthedeferencebetweenthesetwotypesofoffers;·Tomasterthelayoutofabusinessfax;·Tom

5、astertypicalsentences&expressionsinwritingsuchfaxes;·TomasterthemethodsoftranslatingsuchmessagesfromChineseintoEnglishandviceversa.PersonalqualitySkillsKnowledge·Towritethefaxesmakingfirmofferspersuasivelyandefficientlywithcorrectstrategies;·Toidentifynon-firmoffersinbusinesspra

6、cticeanddisposeofthemcorrectly;·Toexpressyourselvesandtotranslatethemessagesintheprojectjobsskillfullyandcorrectly.·Totraintoknowdiscoveryorexploratorylearning,tryingtofindoutrulesand/orstrategiesforreachingthegoalofthejobsintheproject;·Totraintolearnhowtocommunicateandcooperate

7、withyourcompanionsorco-workers.Page5Project5MakingOffersorQuotationsPage6DifficultiesandFocuses（难点和重点）Towritethefaxesmakingfirmofferspersuasivelyandefficientlywithcorrectstrategies;Toexpressyourselvesandtotranslatethemessagesintheprojectjobsskillfullyandcorrectlyforreachingthe

8、goalofthejobsintheproject;Toidentifynon-firmoff