国际商务函电实务课件辜晓康 ISBN9787566309822 PPT7 发盘.ppt

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1、单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商务函电实务InternationalBusinessCorrespondencePracticePartTwoBusinessCorrespondenceWritingPractice第二部商务函电写作实务Page2国际商务函电实务Project5Page3MakingOffers（报价或发盘）国际商务函电实务LeadIn（导入）Toreachthegoaloftheproject,thefollowingknowledgeandtalentsarerequired:Agoodawarenessofthema

2、intermsandconditionsofatransactionandtheexpressionsofthesetermsandconditions.Someknowledgeabouttheproductsandtalentsofmarketingandconsumerpsychology.GoodEnglishinexpressionandgrammar.Anoffer,whichisalsocalledabidorbiddingwhenitcomesfromthebuyers,isapromisemadebytheofferertosupplyorpurchas

3、ethegoodsonstipulatedtermsandconditions.Itmaybeanaffirmativereplytoaninquiry,ormaybemadewithoutinquiry.Itmustbedefiniteandcontainscertainnameofthegoods,thepriceandthequantity.Sometimesitmayalsoindicateothertermsandconditionsoftrade,suchasqualityorsize,termsofpayment,termsofshipment,packin

4、g,validity,etc.,whichmayactasaquotation.Page4Project5MakingOffersorQuotationsAimsandDemands（学习目标）·Tomasterthestrategiesformakingfirmoffers;·Toknowtypicalnon-firmoffersandthedeferencebetweenthesetwotypesofoffers;·Tomasterthelayoutofabusinessfax;·Tomastertypicalsentences&expressionsinwriti

5、ngsuchfaxes;·TomasterthemethodsoftranslatingsuchmessagesfromChineseintoEnglishandviceversa.PersonalqualitySkillsKnowledge·Towritethefaxesmakingfirmofferspersuasivelyandefficientlywithcorrectstrategies;·Toidentifynon-firmoffersinbusinesspracticeanddisposeofthemcorrectly;·Toexpressyourselve

6、sandtotranslatethemessagesintheprojectjobsskillfullyandcorrectly.·Totraintoknowdiscoveryorexploratorylearning,tryingtofindoutrulesand/orstrategiesforreachingthegoalofthejobsintheproject;·Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Page5Project5MakingOffersorQ

7、uotationsPage6DifficultiesandFocuses（难点和重点）Towritethefaxesmakingfirmofferspersuasivelyandefficientlywithcorrectstrategies;Toexpressyourselvesandtotranslatethemessagesintheprojectjobsskillfullyandcorrectlyforreachingthegoalofthejobsintheproject;Toidentifynon-firmoff