国际商务函电实务课件辜晓康 ISBN9787566309822 PPT6 询盘.ppt

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1、单击此处编辑母版标题样式单击此处编辑母版副标题样式11国际商务函电实务InternationalBusinessCorrespondencePracticePartTwoBusinessCorrespondenceWritingPractice第二部商务函电写作实务Page2国际商务函电实务Project4Page3MakingEnquiries（询盘）国际商务函电实务LeadIn（导入）Toreachthegoaloftheproject,thefollowingknowledgeandtalentsarerequired:Agoodawarenessoft

2、hemainconditionsofatransaction.Someknowledgeandtalentsofmarketingandconsumerpsychology.GoodEnglishinexpressionandgrammar.Anenquiryisarequestusuallymadebuyersforinformationaboutcertaincommodityheorsheisgoingtopurchase,invitingaquotationoranofferfromsellersinclusiveoftradetermsandcondit

3、ionsbeforethebuyerplacinganorderwithaprospectivebusinesspartner,orseldomitismadebysellersasaninvitationforquotationinvitingthepotentialbuyertomakeabidforthegoodsundertrade.Aninquiryisthefirststepinbusinessnegotiationbutnotanecessaryone.AspecificenquiryisalsocalledaGOODINQUIRYwhichshou

4、ldusuallybeconciseandaccurateortothepoint,specific,politeorcourteousinmoodandflexible.Page4Project4MakingEnquiriesAimsandDemands（学习目标）·Tomasterthestrategiesformakinggeneralinquiriesandspecificinquiries,andknowthedeferencebetweenthesetwotypes.·Tomastertypicalsentences&expressionsinwri

5、tingsuchletters.·TolearnthemethodsoftranslatingsuchlettersfromChineseintoEnglishandviceversa.PersonalqualitySkillsKnowledge·Towritethelettersmakinggeneralinquiryandspecificinquirypersuasivelyandefficientlywithcorrectstrategies;·Toexpressyourselvesandtotranslatethemessagesintheprojectj

6、obsskillfullyandcorrectly.·Totrainthetalentsofdiscoveryorexploratorylearning,tryingtofindouttherulesand/orthestrategiesforreachingthegoalofthejobsintheproject;·Totraintolearnhowtocommunicateandcooperatewithyourcompanionsorco-workers.Page5Project4MakingEnquiriesPage6DifficultiesandFo

7、cuses（难点和重点）Towritethelettersmakinggeneralinquiryandspecificinquirypersuasivelyandefficientlywithcorrectstrategies;Totraintoknowdiscoveryorexploratorylearning,tryingtofindoutrulesand/orstrategies;Toexpressyourselvesandtotranslatethemessagesintheprojectjobsskillfullyandcorrectlyforreac

8、hingt