中美文化差异对企业管理的影响及跨国企业的对策.ppt

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1、Impactsofculturaldifferenceonbusinessmanagementandmultinationalcorporation’sstrategyTutor:ZhouJianpingAuthor:SuJingMajor:BusinessEnglishChapterⅠIntroductionⅰResearchbackgroundⅱResearchpurposeandsignificanceⅲTheorganizationofthethesisResearchbackgroundWiththedeepeningofeconomicglobalizatio

2、nandrapiddevelopmentoftransnationalcorporations,togetherwithrelevantmanagementproblemsinaculturaldiversitycontext,culturaldifferencesgetmoreandmoreconcerns,especiallyfromtransnationalcorporations.Suchculturaldifferencesoftenleadtoculturalfrictionandconflict,therefore,makeanenormousimpacto

3、nmanagementandoperationofenterprises.Cross-cultureManagementisarisingbrinksubjectthatformedanddevelopedin1970sinAmerica.Its’objectistodesignfeasibleorganizationalinstitutionandmanagementsystem,todeployresourceofenterpriserationallyinthecultureofdifferentstyle,especiallytodigandmakeuseofth

4、epotentandvalueofenterpriseHumanResourcesoastoimproveintegratedbenefitofenterpriseinmostgreatdegree.ResearchbackgroundPurposeofthestudyThethesisaimstostresstheculturaldifferencesbetweenChineseandthewesterncountries,atthesametime,analyzingtheeffectsonthemanagement.Throughtheanalysis,people

5、canhaveabetterunderstandingofthedifferencesbetweenChinesecultureandwesternculture.Surely,themostimportantpurposeofthethesisistogiveadvicetothemanagersinmultinationalcorporationstheadvicetheyneedandthusmakingthecross-cuturalmanagementmoreefficient.SignificanceofthestudyWiththeincreaseofcon

6、tact,moreandmoreculturalconflictsandcommunicativefailuresoccurredinmanagement,especiallyoftransnationalcorporations.Themainreasonofconflictsandfailuresiscausedbyculturaldifferences.Soitisnecessaryandurgenttounderstandandtranscendtheculturaldifferenceswithopen-mindedattitudefromdifferentpe

7、rspectives.ThetheoryandproblemdiscussedinthispaperhavethepracticalmeaningtoChina’seconomicdevelopment.ChapterⅢTherelationshipbetweencultureandmanagementⅰEvolutionofmanagementtheoryⅱCulturalinfluenceonmanagementChapterⅡCultureandculturaldifferenceⅰWhatisculture?ⅱLeve