中美文化差异对企业管理的影响及跨国企业的对策

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1、Impactsofculturaldifferenceonbusinessmanagementandmultinationalcorporation’sstrategyTutor:ZhouJianpingAuthor:SuJingMajor:BusinessEnglishChapterⅠIntroductionⅰResearchbackgroundⅱResearchpurposeandsignificanceⅲTheorganizationofthethesisResearchbackgroundWiththede

2、epeningofeconomicglobalizationandrapiddevelopmentoftransnationalcorporations,togetherwithrelevantmanagementproblemsinaculturaldiversitycontext,culturaldifferencesgetmoreandmoreconcerns,especiallyfromtransnationalcorporations.Suchculturaldifferencesoftenleadtoc

3、ulturalfrictionandconflict,therefore,makeanenormousimpactonmanagementandoperationofenterprises.Cross-cultureManagementisarisingbrinksubjectthatformedanddevelopedin1970sinAmerica.Its’objectistodesignfeasibleorganizationalinstitutionandmanagementsystem,todeployr

4、esourceofenterpriserationallyinthecultureofdifferentstyle,especiallytodigandmakeuseofthepotentandvalueofenterpriseHumanResourcesoastoimproveintegratedbenefitofenterpriseinmostgreatdegree.ResearchbackgroundPurposeofthestudyThethesisaimstostresstheculturaldiffer

5、encesbetweenChineseandthewesterncountries,atthesametime,analyzingtheeffectsonthemanagement.Throughtheanalysis,peoplecanhaveabetterunderstandingofthedifferencesbetweenChinesecultureandwesternculture.Surely,themostimportantpurposeofthethesisistogiveadvicetothema

6、nagersinmultinationalcorporationstheadvicetheyneedandthusmakingthecross-cuturalmanagementmoreefficient.SignificanceofthestudyWiththeincreaseofcontact,moreandmoreculturalconflictsandcommunicativefailuresoccurredinmanagement,especiallyoftransnationalcorporations

7、.Themainreasonofconflictsandfailuresiscausedbyculturaldifferences.Soitisnecessaryandurgenttounderstandandtranscendtheculturaldifferenceswithopen-mindedattitudefromdifferentperspectives.ThetheoryandproblemdiscussedinthispaperhavethepracticalmeaningtoChina’secon

8、omicdevelopment.ChapterⅢTherelationshipbetweencultureandmanagementⅰEvolutionofmanagementtheoryⅱCulturalinfluenceonmanagementChapterⅡCultureandculturaldifferenceⅰWhatisculture?ⅱLeve