BUSINESS REPORT商务英语写作.doc

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1、.BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFORWord范文.INCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013Word范文.MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlbert

2、SUBJECT:INCREASINGPROFITSHereisthereportyourequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear

3、.Weneedtotakesomecaresinothermarketing.•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyoufor

4、givingmetheopportunitytoworkonthisassignment.Ifyouhaveanyquestionsaboutthereport,pleasecallme.Word范文.ExecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereportstu

5、diesthecauseofthefellandrecommendssolutionstotheproblems.CausesofthefellWehavefoundthreecausesrelatingtothefell:•MarketPositioningisinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate,it’slow

6、ercustomersatisfaction.Wealsofoundthatalargenumberofstaffnumbersandmanagerslackawarenesstofollowwithcustomer’sconsumptionconcept.Harrodsdepartmentstoremaystarttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setupsomeconvenien

7、cestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Trainingstaff.Maketransitionofservicemodetofollowtheconsumerdemands.EstimatesforImplementingtheProposalWord范文.Mostoftheexpe

8、nsesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeignretailchains.Theyareestimatedtobe25,0000pounds.TableofContentsExecutiveSummaryⅲIntroduction1Purpose,Scope,andChallenges1Methods2TheDec