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ID:11181257
大小:158.50 KB
页数:27页
时间:2018-07-10
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1、PracticalEnglishWriting—forWorkingPurposesPartone:AnOverviewofBusinessWriting商务写作概述1.CriteriaforEffectiveBusinessWriting6“C”原则:Completeness(完整)Clarity(清楚)Concreteness(具体)Conciseness(简洁)Correctness(正确)Courtesy(礼貌)&Consideration(体谅)2.TipsforModernBusinessWriting商务信函的写作技巧•Identifyingthewritingpurposein
2、thebeginning开门见山谈目的常见信函开头•Letterofenquiry:WereadaboutyouradvertisementinthelocalnewspaperandwouldliketohavemoreinformationaboutMaplelandIndustrialPark.•Letteroforder:Wewouldliketoorderthefollowinggoods:•Letterofinvitation:WearepleasedtoinviteyoutothelaunchofEnglishTomorrow,theexcitingnewprogramforbu
3、sinessEnglishlearners.•Letterofthanks:Iamwritingtothankyouforthehospitalityyouextendedonourvisittoyourcompany.•Letterofcomplaint:IamwritingtocomplainaboutyourhandlingoftheorderNo.B13andsayhowdisappointedwearewithhowthisorderhasbeendealtwith.•Letterofapology:Thankyouforyourletterdated25June.Firstofal
4、l,Iwouldliketoapologisefortheunsatisfactoryhandlingofyourorder.•Letterofreply:Thankyouforyourenquiryof23May,inwhichyouexpressedaninterestinourGracesilkblouses.•Basingyouropiniononfacts基于事实论观点Examples•“Thecustomersherehavealwaysbeensatisfiedwithyourproducts.However,someEuropeanmanufactureshaverecentl
5、ylaunchednewmodelswhicharecatchingonveryfast.Thereforewewonderwhetheryoucanimproveyourpresentdesigns.”27•Usingsmallparagraphs分段Poorparagraghing:DearMr.Miller,I’vejustreceivedyourfaxandaftersearchingfordifferentpossibilities,thisiswhatIcanofferyou:10%discountonthetotalprizeifyoubookourofficesfor18mon
6、ths,coulditbeinterestingforyou?Youaskedusfor4officesinRiversideTowerandweonlyhave4leftbutplacedindifferentfloorsandtherearenoparkingspacesleft.WouldyoumindifIsearchwhatyouneedinOceanPalace?OceanPalaceisabigTowerwith300parkingspaces,ithaswonderfulviewstoTulipParkandthepublictransportconnectionsarerea
7、llygood.I’vejustcheckedifwehave4officesleftinOceanPalaceandforyourinformationwehavethemnow!!Atthesamefloorandoneis10㎡andthelastoneis20㎡asyourequired.Pleaseletmeknowifyouareinterestedinthispossibility.
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