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页数:27页
时间:2020-03-02
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1、PracticalEnglishWriting—forWorkingPurposesPartone:AnOverviewofBusinessWriting商务写作概1.CriteriaforEffectiveBusinessWriting6“C”原则:Completeness(完整)Clarity^(清楚)Concreteness(具体)Conciseness(简洁)Correctness(正砒)Courtesy(礼貌)&Consideration(体谅)2.TipsforModernBusinessWriting商务信函的写作技巧•Identifyi
2、ngthewritingpurposeinthebeginning开门见山谈目的常见信函开头•Letterofenquiry:WereadaboutyouradvertisementinthelocalnewspaperandwouldliketohavemoreinformationaboutMaplelandIndustrialPark.•Letteroforder:Wewouldliketoorderthefollowinggoods:•Letterofinvitation:Wearepleasedtoinviteyoutothelaunchof
3、EnglishTomorrow,theexcitingnewprogramforbusinessEnglishlearners・•Letterofthanks:Iamwritingtothankyouforthehospitalityyouextendedonourvisittoyourcompany.•Letterofcomplaint:IamwritingtocomplainaboutyourhandlingoftheorderNo.Bl3andsayhowdisappointedwearewithhowthisorderhasbeendealtw
4、ith.•Letterofapology:Thankyouforyourletterdated25June.FirstofaliIwouldliketoapologisefortheunsatisfactoryhandlingofyourorder.•Letterofreply:Thankyouforyourenquiryof23May,inwhichyouexpressedaninterestinourGracesilkblouses.•Basingyouropiniononfacts基于事实论观点Examples•"Thecustomershere
5、havealwaysbeensatisfiedwithyourproducts・However,someEuropeanmanufactureshaverecentlylaunchednewmodelswhicharecatchingonveryfast.Thereforewewonderwhetheryoucanimproveyourpresentdesigns.95•Usingsmallparagraphs分段Poorparagraghing:DearMr.MillenIvejustreceivedyourfaxandaftersearchingf
6、ordifferentpossibilities,thisiswhatIcanofferyou:10%discountonthetotalprizeifyoubookourofficesfor18months,coulditbeinterestingforyou?Youaskedusfor4officesinRiversideTowerandweonlyhave4leftbutplacedindifferentfloorsandtherearenoparkingspacesleft.WouldyoumindifIsearchwhatyouneedinO
7、ceanPalace?OceanPalaceisabigTowerwith300parkingspaces,ithaswonderfulviewstoTulipParkandthepublictransportconnectionsarereallygood.Fvejustcheckedifwehave4officesleftinOceanPalaceandforyourinformationwehavethemnow!!Atthesamefloorandoneis10m2andthelastoneis20m2asyourequired.Pleasel
8、etmeknowifyouareinterestedinthispossibility.You
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