business report商务英语写作

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1、BUSINESSREPORTINCREASINGTHEDEPARTMENTSTORE’SPROFITSFORINCREASINGTHEDEPARTMENTSTORE’SPROFITSPreparedforJohnSmithGeneralManagerHARRODSdepartmentstorePreparedbyPeterAlbertChiefadvisorTWCBJuly15,2013MEMODATE:07/15/2013TO:JohnSmithFROM:PeterAlbertSUBJECT:I

2、NCREASINGPROFITSHereisthereportyourequestedonJul.12,2013onthedepartmentstore’sprofits.Youruneasinesswasright.Asweonlyfocusedonsomehigh-qualityproducts,wecan’texpandmarketshareinotheraspects,thentheprofitsfellsharply.Thesolutionstotheproblemareclear.We

3、needtotakesomecaresinothermarketing.•Setupsomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Maketransitionofservicemodetofollowtheconsumerdemands.Thankyou

4、forgivingmetheopportunitytoworkonthisassignment.Ifyouhaveanyquestionsaboutthereport,pleasecallme.ExecutiveSummaryInthepastsixmonths,theprofitsofHarrodsdepartmentstore’sfellsharply.Asaresult,severalsimilarfamousstoregroupsarenowheavilyindebt.Thereports

5、tudiesthecauseofthefellandrecommendssolutionstotheproblems.CausesofthefellWehavefoundthreecausesrelatingtothefell:•MarketPositioningisinflexible.•TheForeignmarketdidn’tdevelopwell.•Serviceconceptwasoutofdate.Somepositionsandserviceconceptsareoutofdate

6、,it’slowercustomersatisfaction.Wealsofoundthatalargenumberofstaffnumbersandmanagerslackawarenesstofollowwithcustomer’sconsumptionconcept.Harrodsdepartmentstoremaystarttrainingtheirstafftokeepupwithmoderncustomer’sidea.MeasurestoIncreasetheProfits•Setu

7、psomeconveniencestores,discountstoresandspecialitystoresascompetitiondid.•ExpandforeignretailchainsinsomeeconomicallypotentstateslikeChinaandJapan.•Trainingstaff.Maketransitionofservicemodetofollowtheconsumerdemands.EstimatesforImplementingtheProposal

8、Mostoftheexpensesofimplementingthemeasureswillbeonsetupnewstoresandexpandforeignretailchains.Theyareestimatedtobe25,0000pounds.TableofContentsExecutiveSummaryⅲIntroduction1Purpose,Scope,andChallenges1Methods2TheDecreasingProfitsinHarrodsDepart