Business report

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1、Areportoftraditionalbrochuremail-outsandemailstrategyAreportoftraditionalbrochuremail-outsandemailstrategyStuinfo:6/6Areportoftraditionalbrochuremail-outsandemailstrategyContentIntroduction3Analysis3Theeffectofthetwostrategies3Theevaluationofthetwostrategies4Conclusion5Recommendations6Refer

2、ences66/6Areportoftraditionalbrochuremail-outsandemailstrategyIntroductionHammerWines,acompanyproducesvariouskindsofbeers,nowisfacingaseriousproblemofoverstockedproducts.Inordertoincreaseturnoverandclearslowmovingstock,twototallydifferentmarketingstrategieswereimplementedduringthesametimepe

3、riodincludingtraditionalbrochuremail-outsandemailstrategy.Theaimofthisreportistohaveathoroughevaluationofthetwostrategiesbyanalyzingthedatacollectedtoexplorewhichonecanpromotesalesbetter,besides,tomakesomerecommendationsforHammerWinesaccordingtoanalysiscarriedoutinthereport.AnalysisTheeffec

4、tofthetwostrategiesAsfigureoneshowed,thesalesofthefourkindsofbeersbeforethecampaignaresimilarbutbothinlowlevels.Thetotalsalesinweek0isabout1000cartonsandafterthepromotioninformationsendingtopotentialcustomers,thesalesincreasedrapidly,morespecifically,thesalesofDUNKLESandHELLESwereatleastdou

5、bleandkeptmomentumsofgrowth.Ontheotherhand,althoughthegrowthofsalesofDURSTandFASSarenotsoobvious,theywerebothbetterthanwithoutimplementinganymarketingstrategy.Herearesomeevidencestoexpoundthevariationofsales:inweek0,thesumsalesnumberwasabout982cartonsanditincreasedto1863cartonsinweek1,after

6、that,thetotalsalesnumberswereneverdroppedbelow2000cartonsandthesalesofHELLESinthelastweekwasevententimesoftheweek0.Figure1:6/6Areportoftraditionalbrochuremail-outsandemailstrategy(Source:ISYS2056-BusinessReport-2014SEM1-Data)Becausethepriceswerenotchangedduringthecampaign,thegrowthsofturnov

7、erswerecorrespondingtothesales.Figure2canexplainthegrowthsofturnoversclearly.Asitmentionedabove,thesalesofthefourbeersincreasedduringthesixweeks,sothesituationsaresametotheturnovers.Bothofthemhadsignificantgrowths.Figure2:(Source:ISYS2056-BusinessReport-