BUSINESS WRITING 商务英语写作

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1、1BUSINESSWRITING2FunctionsofBusinessWritingToinformToinfluenceToentertain3ToinformMessagestoinformareusedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperations.Themajorpurposeofmostofthesemessagesistohavethereceiverunderstandabodyofinformationandconcentrateonthelogical

2、presentationofthecontent.4ToinfluenceInadditiontoprovidinginformation,abusinessmessagemustalsoinfluencethereader’sattitudesandactions.5ToentertainTosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeoftheEnglishlanguageandanunderstandingofhumannature.Thewritershouldhaveanacqu

3、aintancewiththeparticularinterestand,ifpossible,theemotionsofthereader.Nocommunicationiswhollysuccessfulunlessitretainsthereader’sgoodwill.6CriteriaforEffectiveBusinessWritingCourtesyCorrectnessConcisenessClarityConcretenessCompleteness7CourtesyBeingverypolite,eveninaskingtheaddresseetop

4、aybackthedebtsorrefusinghisdemands,yourletterstillshouldbeverymildandtactful.Beingpromptinreplyingtotheoppositepart’sletter.Thereplyshouldusuallybesentonthesameday.Ifitisimpossibleforyoutogiveapromptreplyindetailonthesameday,youshouldwriteashortnottotheclientexplainingwhy.8Example1DearSi

5、rs,wearesorryyouhavemisunderstoodus.(×)DearsSirs,wearesorrywedidn’tmakeourselvesclear.(√)Wecannotunderstandwhyyouhavehadtroublewiththesearticles.(×)Wepresumethattheremustbesomereasonsforyouhavingtroublewiththesearticles.(√)9CorrectnessCorrectgrammar,punctuationandspellingarebasicrequirem

6、entsforbusinesswriting,Inaddition,correctnessmeanschoosingthecorrectleveloflanguage,andusingaccurateinformationanddata.10Example2Enclosedisthecopyofreceipt.(×)Enclosedisacopyofthereceipt.(√)Iamlookingforanothersaleschannels.(×)Iamlookingforothersaleschannels.(√)11ConcisenessEffectivewrit

7、ingisconcise—eachword,sentence,andparagraphcounts.Concisenessmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Becauseawordymessagerequiresmoretimetowriteandread,businesspeopleputahighpremiumonconcisenessinbusinessmessages.Concisenesswillgiveem