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《商务写作 Business writing.ppt》由会员上传分享，免费在线阅读，更多相关内容在行业资料-天天文库。
1、---BusinessWritingBusinessEnglishtoinformtopersuadetoentertainFunctionsofbusinesswritingEverybusinessmessageisdesignedtoachieveaspecificbusinessobjective.Itssuccessdependsonwhatitsaysandtowhatextentitinducesafavorableresponsefromthereader.Messagestoinformare
2、usedtoconveythevastamountofinformationneededtocompletetheday-to-dayoperationsofthebusiness.Inadditiontoprovidinginformation,somebusinessmessagesmustalsoinfluencethereader'sattitudesandactions.Tosecurethedesiredresponse,itisnecessarytohaveanadequateknowledgeo
3、ftheEnglishlanguageandanunderstandingofhumannature.Thewritershouldhaveanacquaintancewiththeparticularinterestand,ifpossible,theemotionsofthereader.CriteriaforEffectiveBusinessWritingAbusinessmessageisconsideredsuccessfulwhenthereceiverinterpretsthemessageast
4、hesenderintendeditand(2)itachievesthesender'spurposes.---sixC'sprinciples:Courtesy,Correctness,Conciseness,Clarity,Concreteness,Completeness.1.Courtesy(礼貌)Bycourtesywemeantreatingpeoplewithrespectandfriendlyhumanconcern.Effectivewritersvisualizethereaderbefo
5、restartingtowrite.Theyconsiderthereader'sdesires,problems,circumstances,emotionsandprobablereactionstotheirrequest.2.Correctness(正确)Correctgrammar,punctuationandspellingarebasicrequirementsforbusinesswriting.Inaddition,correctnessmeanschoosingthecorrectlevel
6、oflanguageandusingaccurateinformationanddata.3.Conciseness(简洁)Effectivewritingisconcise—eachword,sentence,andparagraphcounts.Concisenessmeanstowriteinthefewestpossiblewordswithoutsacrificingcompletenessandcourtesy.Concisenesswillgiveemphasistothemessage.4.Cl
7、arity(清楚)Claritytellsthereaderexactlywhatheorshewantsandneedstoknow,usingwordsandaformatthatmakeyourwritingstotallyunderstoodwithjustonereading.5.Concreteness(具体)Businesswritingshouldbevivid,specificanddefiniteratherthanvague,generalandabstract,especiallywhe
8、nthewriterisrequiringaresponse,solvingproblems,makinganofferoracceptance,etc.6.Completeness(完整)Includeallthenecessaryinformationanddatainthemessagebecauseinformationanddatacanhelpsendersgetrecei
