《Kellogg on Branding》凯洛格品牌论-对于品牌定位的圣经.pdf

《Kellogg on Branding》凯洛格品牌论-对于品牌定位的圣经.pdf

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页数:354页

时间:2020-03-21

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1、ffirs.qxd8/16/052:43PMPageiiiKelloggKelloggononBrandingBrandingTheMarketingFacultyofTheKelloggSchoolofManagementEDITEDBYALICEM.TYBOUTANDTIMCALKINSFOREWORDBYPHILIPKOTLERJohnWiley&Sons,Inc.ffirs.qxd8/16/052:43PMPageiiffirs.qxd8/16/052:43PMPageiKelloggKelloggononBrandingBrandingffirs.qxd8/16

2、/052:43PMPageiiffirs.qxd8/16/052:43PMPageiiiKelloggKelloggononBrandingBrandingTheMarketingFacultyofTheKelloggSchoolofManagementEDITEDBYALICEM.TYBOUTANDTIMCALKINSFOREWORDBYPHILIPKOTLERJohnWiley&Sons,Inc.ffirs.qxd8/16/052:43PMPageivCopyright©2005byAliceM.TyboutandTimCalkins.Allrightsreserve

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4、e1976UnitedStatesCopyrightAct,withouteitherthepriorwrittenpermissionofthePublisher,orauthorizationthroughpaymentoftheappropriateper-copyfeetotheCopyrightClearanceCenter,Inc.,222RosewoodDrive,Danvers,MA01923,(978)750-8400,fax(978)646-8600,oronthewebatwww.copyright.com.RequeststothePublishe

5、rforpermissionshouldbeaddressedtothePermissionsDepartment,JohnWiley&Sons,Inc.,111RiverStreet,Hoboken,NJ07030,(201)748-6011,fax(201)748-6008,oronlineathttp://www.wiley.com/go/permissions.LimitofLiability/DisclaimerofWarranty:Whilethepublisherandauthorhaveusedtheirbesteffortsinpreparingthis

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