国际商务英语写作教学课件作者管春林 Chapter 10 Agency.ppt

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1、国际商务英语写作作者：管春林责任编辑：杜玲玲出版日期：2010年7月IDPN：308-2010-23课件章数：17Chapter10AgencyChapter10Agency10.1Questionsfordiscussion10.2Backgroundinformation10.3Sampleletters10.4Analysisanddiscussion10.5Pointstoremember10.6Moreusefulpatterns10.1Questionsfordiscussion（1）Whatrolesdoesanage

2、ntplayinbusiness？（2）Whatarethemainfactorswhichshouldbetakenintoaccountbeforeconclusionofanagencyagreement？10.2BackgroundinformationWhenacompanywantstoexpanditsbusiness，itoftenseekstheassistanceofagents.Avastamountofinternationaltradeishandlednotonlybydirectnegotiations

3、betweenthebuyersandthesellersbutalsobymeansofagencies.Seeking，appointingandusinganagentneedalotofcarefulthoughtandplanning．Afteradecisionuponanagentismade，itisimportanttodrawupaformalagreement.QuestionWhatdoyouthinkarethemostimportantfactorsthatanagencygrantorshouldtak

4、eintoaccountbeforeconcludinganagencyagreement？10.3SamplelettersPleasereadthefollowingsampleletterstoseehowlettersrelatedtoagencyarewritten．10.4AnalysisanddiscussionReadthefirstsamplelettertofindanswerstothefollowingquestion：Howmanypartscanthisletterbedividedinto？Theele

5、mentsofaletteraimingtofindanagent（1）Backgroundinformationorreasonswhynewagentsareneeded；（2）Introductionofagencytobegranted；（3）Expectationforaquickandfavourableresponsetotheofferaswellasforgoodcooperation．ThesecondsampleletterCanyouanalyzethestructureofthissampleletter？

6、Aletterwhichisintendedtoapplyforagencyismadeupofthefollowingcomponents：（1）Statingthepurposedirectlyintheopeningparagraph；（2）Givingreasonsfortheapplication（e．g．thereareopportunitieswaitingtobedeveloped，ortheapplicantcanofferparticularassistancetotheprospectiveprincipal）

7、；（3）Presentingsupportinginformation，e．g．referencestoconvincethereaderthattheapplicantisreliable；（4）Expressingexpectationforgrantingoftheexpectedagency．QuestionWhatarethecommoncomponentsoftheseletters？Aletterwhichgivesareplytoanapplicationusuallycontainstheelementsspeci

8、fiedbelow：（1）Acknowledgingreceiptoftheapplication．（2）Respondingtotheapplicationandgivingdecisions（acceptanceordeclina