国际商务英语写作教学课件作者管春林 Chapter 1 Components and Essential Qualities of a.ppt

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1、国际商务英语写作作者：管春林责任编辑：杜玲玲出版日期：2010年7月IDPN：308-2010-23课件章数：17Chapter1ComponentsandEssentialQualitiesofaBusinessLetterChapter1ComponentsandEssentialQualitiesofaBusinessLetter1.1Questionsfordiscussion1.2Theimportanceofbusinessletters1.3Thecommoncomponentsofabusines

2、sletter1.4Thelayoutofabusinessletter1.5Theessentialqualitiesofabusinessletter1.6Howtowriteagood-newsletterandabad-newsletter？1.1QuestionsfordiscussionBeforeyoubegintoreadthischapter，pleasediscusswithyourclassmatesaboutthefollowingquestions：（1）Howmanycomponent

3、scananordinaryChineseletterbedividedinto？（2）DoyouhaveanyideasabouthowtowriteaChinesebusinessletter？（3）Whyisitparticularlyimportanttobecarefulinwritingabusinessletter？1.2TheimportanceofbusinesslettersWhyistheskillofbusinessletterwritingstillnecessaryinthemoder

4、nworld？Whenyouareclearabouttheimportanceofbusinessletterwriting，youmayasksuchaquestion：Isitstillnecessaryforustolearnhowtocomposetraditionalpostalbusinessletterswhenmostbusinesscommunicationsarenowtransmittedbyemailsorfaxes？1.3Thecommoncomponentsofabusinessle

5、tter1.3.1theessentialparts1.3.2theoptionalparts1.3.1theessentialparts1.3.1.1theletterhead1.3.1.2theinsidenameandaddress1.3.1.3thesalutation1.3.1.4thebodyoftheletter1.3.1.5thecomplimentaryclose1.3.1.6thesignature1.3.1.1theletterhead1.3.1.2theinsidenameandaddre

6、ss1.3.1.3thesalutationFirst，“Madam”and“Sir”shouldnotbefollowedbyaname．Secondly，Miss/Mr./Mrs./Ms.shouldalwaysbefollowedbyaperson’ssurname.Third，“Gentlemen”shouldalwaysbeinitspluralform.Fourth,ifthewriterdoesn’tknowareader’sgender,heshoulduseanonsexistsalutatio

7、n，suchas“ToWhomitMayConcern”.Lastly，afterthesalutationacommaoracolonisalwaysused.1.3.1.4thebodyoftheletter1.3.2Theoptionalparts1.3.2.1thereferenceline1.3.2.2theattentionline1.3.2.3thesubject1.3.2.4heading1.3.2.5theenclosurenotation1.3.2.6theC.C.line1.3.2.7the

8、identificationinitialstheN.B.andtheP.S.notations1.3.2.1thereferenceline1.3.2.2theattentionline1.3.2.3thesubject1.3.2.4heading1.3.2.5theenclosurenotation1.3.2.6theC.C.line1.3.2.7theidentif