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ID:50224286
大小:4.46 MB
页数:47页
时间:2020-03-05
《L公司汽车延保服务营销策略的优化研究.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、IMPROVEMENTRESEARCHOFSERVICEMARKETINGSTRATEGYOFAUTOMOBILEEXTENDEDWARRANTYINLCOMPANYABSTRACTAccording化automobileextendedwarrantservicedeveloenthistorautoypmy,extendedwarrantserviceduetorovidinconsumerswithmorethanmanufacturery,pg*warrantwi化
2、thew扣rantraneofmaintenanceservicesiswidelfavoiedbyyg,yyconsumers.Especiallyinsomewesterncountriesandregions,therearedecadesofhistory,consumersaccepttherateofcarextendedwaira打tiesformorethansixtyercent.TheautomoWleexte打dedwarranthasbecom
3、ealareartofautomotivepygp巧nanceinsurance,whichgetsahighpermeability化atisjustlower化an化ecreditbusinessermeability.pInourcountrautomobUeextendedwarrantserviceisetmoreandmorey,ygattentionofconsumers.Atresentthereare137millioncarsinour
4、countrmarketitp,y,wet200mnattheear2020atntrowtillgillioythecurrelevelofgthifheextended,warrantypermeabilityreached20%,theoutputvaluewillreach120billio打yuan,thebenefitsbroughtbythedealersaroundwillexceed30billionuanatthesametime.
5、yThereforeautomob"eextendedwarrantserviceinChinawho化develoment,y^ppotentialishuge,canbringthedealerandtheentireautomo巧veindustryhugeprofi化saceandwillviorouslromotehealthandstabledevelomentoftheautomobilep,gypypindustry.Asa化irdpartyof化
6、ebirthoftheautomobileextendedwarrantycompanyit,'anmeansthatChinasautoextendedwarrtmarketbegin1:0developinthe出rectionofy?的secialization.CurrentIearchonmarketingstrategyofthethirdpartycomanyispprelativelyrare,for1:heenterprisein化enewind
7、ustry,how1;ouicklstandoutandetaqygfocrtholdin化eindustrthekeis化develoefectivemarketinstrate.y,ypggytaas-anetheKsearchob巧PInhiserLcomy化beweuseESTAnalsis化pp,pj,ycktermineL乂ompanyshouldimplementdiferentiationstrategy0打developmentofservice
8、marketingineneralaccordin)theanalsisofint
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