商务英语函电课件答案 李蕾ISBN 9787566301185 PPT wordUnit 3 Establishing Business Relations.ppt

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1、UnitThreeEstablishingBusinessRelationsPartOne:TeachingAims&RequirementsHelpstudentstolearnabouthowtoestablishbusinessrelations;Helpstudentstowritelettersaboutestablishingbusinessrelations;Helpstudentstostudytheusefulwordsandexpressionsinestablishingbusinessrelations.PartTwo:BackgroundK

2、nowledgeAstradefirms/enterpriseseitherdoingimportorexport,eithernewly-foundedorwell-established,theyneedtomaintainorexpandtheirbusinessactivities,sotheyshouldhavealotofbusinessconnections.Inordertoenterintobusinessrelationswithforeignfirms,thetradefirms/enterprisesshouldwritetothemexpr

3、essingtheirdesiretotradewiththemoncertaintermsandconditions.Thisisthefirststepinourimportandexportbusiness.I.ThesourceswherewecanobtaininformationaboutforeignfirmsUsually,suchinformationcanbegotthroughthefollowingchannels:BanksChambersofCommercebothathomeandabroadTradeDirectoryChineseC

4、ommercialCounsellor’sOfficeinforeigncountriesBusinessHousesofthesametradeAdvertisements,exhibitionsorfairsTheinternetII.ThestepsinestablishingbusinessrelationsFirstly,getthenamesandaddressesofthefirmsyouwanttodobusinesswiththroughoneormorethanoneoftheabovesources.Findoutthosewhoselineo

5、fbusinesscoincideswithyours.Secondly,make“StatusEnquiries”bywritingtoyourbank,anychambersofcommerceorenquiryagencies.Thepurposeofthisactionissimplytogetallthenecessaryinformationaboutthefinancialposition,credit,reputationandbusinessmethodsofthefirmsthewriterisgoingtodealwith.Finally,if

6、your“StatusEnquiries”turnouttobesatisfactory,thensendaletter(whichisusuallycalled“FirstEnquiry”)oracirculartothefirmconcernedtobuilduptraderelationswith.III.Howtowritea“FirstEnquiry”?1.Beginbytellingtherecipienthowyougottheirnamesandaddressesorsimplymakeaself-introduction;2.Stateyourin

7、tentionofdoingbusinesswiththem;3.Givesomechiefinformationaboutthelinesofyourbusiness;4.Attimesthereferenceastoyourfinancialstandingandintegrityisalsoadded;5.Hopeforanearlyreply.Ifyouareanimporter,youmayasktherecipientforacatalogueorpricelistorevensamples;andifyouareanexporter,youmayt