商务英语函电课件答案 李蕾ISBN 9787566301185 PPT wordUnit 1 Business Letter writing.ppt

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1、UnitOneBusinessLetter-writingPartOne:TeachingAims&Requirements1.Tolearnaboutthefunctionsofthebusinessletteranditsimportanceinbusinessactivities;2.Tolearnaboutthewritingprinciplesofbusinessletters;3.Tostudythelayoutofbusinessletters,includingtheletterstylesandthestru

2、ctureofthebusinessletter,whichismostimportantinthisunit.PartTwo:StudyofBusinessLetter-writingI.Introduction1.Whyisletter-writingsoimportantnowadays?Becauseatpresentmanybusinessmessagesaresentbywayoffaxore-mailinsteadoftraditionalpost,andthelanguageandstyleusedinthef

3、ax/e-mailmessagearealmostthesameasthoseusedintheletterbypost,letter-writingisagainregardedasquiteimportantinourinternationaltradecommunicating.2.Thefunctionsofabusinessletter:1)Toaskforortoconveyinformation;2)Todealwithmattersconcerningnegotiationofbusiness;3)Toconf

4、irmcables,telexes,telephonesorface-to-facetalks,especiallyimportantones.3.Whatshouldabusinessletterbelike?Itshouldbebusiness-like.1)Don’tusethelanguageinliterature;2)Don’tusethelanguageinprivateletters.Why?Thebusinessletterplaysaveryimportantroleinatransaction;itisw

5、ritteninordertoachieveaspecificpurposeandoftengivesrisetothelegalobligationsofthewriter.4.Whatdoesaneffectivebusinessletterrequire?1)GoodEnglish2)GoodknowledgeofinternationaltradebusinessII.ThePrinciplesofBusinessLetter-writingThesevenC’s:ConsiderationCourtesyClarit

6、yConcisenessConcretenessCorrectnessCompleteness1.Consideration体谅Itmeans：Takethe“You-attitude”insteadof“I/We-attitude”;Emphasizethepositiveratherthanthenegativeapproach;Gettothepointimmediately.Lookatthefollowingsentencesandthinkaboutwhetherornottheyaregoodsentences:

7、Itisregrettedthatthegoodscannotbesenttoday.Wearepleasedtoinformyouthatthegoodswillbesenttomorrow.Iwritetosendmycongratulations.Congratulationstoyouonyoursuccess!Wedonotpermitoutsidegroupstouseourequipmentexceptonacashrentalbasis.Youarewelcometorentourequipment.2.Cou

8、rtesy客气Thisprinciplemeans:Followtheguidelinestalkedunderconsideration.Besincere,tactful,thoughtfulandappreciative.Avoidirritating,offensiv