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1、53习题答案UnitOneBusinessLetter-WritingandItsLayoutPartFour:ExercisesI.Answerthefollowingquestions:1.Generallyspeaking,thefunctionsofabusinesslettermaybesaidtobe:1)Toaskforortoconveyinformation;2)Todealwithmattersconcerningnegotiationofbusiness;3)Toconfirmcables,telexes,telephonesorface-to-facetalks,esp
2、eciallyimportantones2.Becauseatpresentmanybusinessmessagesaresentbywayoffaxore-mail,andthelanguageandthestyleusedinfaxande-mailarequitesimilartothoseusedinthetraditionalletter,letter-writingisagainconsideredquiteimportantinourbusinessactivities,otherthantelexesortelegrams.3.Aneffectivebusinessletter
3、requiresofourwritersgoodEnglishandbasicknowledgeofinternationaltradebusiness.4.Theyarethebasicprinciplesofgoodbusinessletters,whicharecommonlycalled“thesevenC’s”,i.e.1)Consideration;2)Courtesy;3)Clarity;4)Conciseness;5)Concreteness;6)Correctness7)Completeness.5.The“You-attitude”meansthatweshouldprep
4、areeverymessagewiththereaderinmindandtrytoputourselvesinhisplace.Toputitmoreclearly,weshouldtrytoseethingsfromhispointofview,visualizehiminhissurroundings,seehisproblemsanddifficultiesandexpressourideasintermsofhisexperience.6.Concisenessmeanssayingwhatyouhavetosayinthefewestpossiblewordswithoutlosi
5、ngclarity,courtesy,completenessandgoodEnglish.7.Theyaretheolder/conventionalindentedstyleandthemodern/fashionableblockedstyle.538.Thefeaturesoftheindentedletterstyleareasfollows:1)Eachparagraphisindentedfourspaces.2)“ClosedPunctuation”isused.3)Thecomplimentarycloseiscentered,andsoisthesignature.Thef
6、eaturesoftheblockedletterstyleareasfollows:1)Alltypinglinesbeginattheleftmargin.2)“OpenPunctuation”ismoreoftenusedthan“ClosedPunctuation”.3)Attimesthedateisplacedinitsusualpositionontheright.9.Therearesevenbasicpartsinabusinessletter.Theyare:1)theLetterhead,2)theDate,3)theInsideName&Address,4)theSal
7、utation,5)theBody(theMessage),6)theComplimentaryClose,and7)theSignature.10.Thebusinesslettermustbedated.Anundatedletterhasnolegalforce.11.1)J.B.Peterson&Co.12.Thefirstparagraphusuallyreferstopreviousc
