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《商务英语函电课件答案 李蕾ISBN 9787566301185 PPT wordUnit 4 Enquiries & Replies.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、UnitFourEnquiries&RepliesPartOne:TeachingAims&RequirementsHelpstudentstolearnaboutwhatanenquiryisandthetypesofenquiry;Helpstudentstowritelettersofenquiriesandrepliestoenquiries;Helpstudentstostudytheusefulwordsandexpressionsinmakingenquiriesandtheirreplie
2、s.PartTwo:BackgroundKnowledgeI.Whatisanenquiry?Anenquiryismadewhenonepartyofatransactionwantstogetasupplyofproducts,serviceorinformationfromtheotherparty/parties.Thisisthefirststepofabusinessnegotiation.Inmakingenquiries,attentionshouldbepaidtothefollowin
3、gpoints:1.Selecttheprospectiveoffererbeforehand.2.Betactfulenoughtoavoidunnecessarydivulgenceofbusinesssecrets.Failuretotakeintoconsiderationtheabove-mentionedquestionswillleadtoanadverseeffectonyourfuturebusiness.II.Typesofenquiry:1.GeneralEnquiry----are
4、questforapricelist,catalogue,sampleorquotationofpriceandotherterms.Thiskindoflettershouldbesimpleanddirectincontent.2.SpecificEnquiry----anenquiryforgoodsofacertainspecification.Itismadewhenabuyerintendstoconcludesomebusinesswiththeseller.Whenaspecificenq
5、uiryistobesent,manycompaniesuseaprintedformforthepurposeofeliminatingthetroubleofwritingaletter.Inenquiryletters,yourrequirementsshouldbewrittenclearly,includingprices,discounts,termsofpayment,andthetimeofshipmentordateofdelivery.Enquiriesshouldbeaddresse
6、dtothecompanyinsteadofanindividual,onlyinthisway,promptattentionwillbereceived.III.“FirstEnquiry”Ifabuyersendshisenquirytoasellerwhomhehasneverbeforedealtwith,thisisthe“FirstEnquiry”.Insuchaletter,heshouldbeginbytellingtheaddresseehowheobtainedhisname.The
7、n,hemaygivesomedetailsofhisownbusinesssuchasthekindofgoodshandled,quantitiesneeded,usualtermsoftradeandanyothernecessaryinformation.Thirdly,hemayaskquestionsormakerequestsdirectlyandspecifically，toenablethesuppliertodecidewhathecandoforhim.Finally,conclud
8、ebyextendingthanksandexpressingthehopeofgettinganimmediatereply.IV.LettersreplyingtoenquiriesTherepliestoenquiresshouldbeprompt,courteousandcoveralltheinformationaskedfor.Ifyoucannotsatisfytheenquirer’sdemandatthemo
