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1、1WritingInformative BusinessMessagesChapter5Understandthegeneralwritingskillsofinformativemessages.2ObjectivesIdentifyinformativemessages.Grasptheusageofdirectandindirectapproachesofwritinginformativemessages.2133InformativewritingInformativewritingisthek
2、indofwritingwedomostofthetime.Whenyoursolepurposeistoinform,youonlyneedtodecidewhatmustbesaidandthensayit.Thebasicrulesofinformativecommunication:Theirpurposemustbetoinform.Theymuststicktoessentialfacts.Theinformationmustbearrangedinalogical,coherentorder
3、thatisinterestingtoreadandeasytounderstand.Therearethreekindsofinformativemessages:positivemessages,negativemessages,andneutralmessages.4WritingPositiveandNeutralMessagesWritingNegativeMessageInformativewriting5WritingPositiveandNeutralMessagesTherearetwo
4、commonwritingapproaches-directandindirect.Youcanusethedirect-approachwritingplanwheneveryourmessageisfavorableorneutral.Howeveryouhadbetterusetheindirect-approachwritingplanwheneveryourmessageisunfavorabletoyourreaders.Herearesomespecimenletterstodemonstr
5、atehowtowritesuchpositiveandneutralmessagesinbusinessworld.61.FormalInvitationLetter请柬Languagefeaturesofaninvitationcard请柬的语言特点Thecustomarysetformandwording.Theuseofthethirdpersonthatisalong-standingfeatureoftheformalspeech.Mr.precedesMrs.Theuseofformalwo
6、rdsandexpressions,e.g.theformalwordRequestcannotbereplacedbythewordaskfororinvite.Personalnamesinfull,timespecifiesthedayofweek,specificdateandhour.71.FormalInvitationLetter请柬8Nameofthehostandtheguest主人和客人的姓名Personalnamesareusuallygiveninfull,e.g.DavidSmi
7、th.DonotuseinitialslikeD.Smith.Ifthepersonhasmorethanonename,atleastoneofthemshouldbespelledout,e.g.Mr.JohnC.BenorMr.J.CornetBenCourtesy,official,businessorprofessionaltitleshouldprecedepersonalname,e.g.Mr.,Mrs.,Ms.,Dr.,Professor,Director,President,SalesM
8、anager,Sir(爵士,男爵)etc.Formalinvitationforeveningaffairsareusuallyextendedtohusbandandwife,e.g.Mr.andMrs.HughJones;TheCanadianAmbassadorandMrs.LukeM.Alexander”Iftheinvitationisissuedbyafirmoranorganization,itsfullname
