国际商务函电课件刘志伟 ISBN9787566301819 PPTchap07.ppt

国际商务函电课件刘志伟 ISBN9787566301819 PPTchap07.ppt

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1、1MakeEnquiriesandOffersChapter72EnquiriesandOffersAnenquiryisaimedtoobtainneededinformationbeforeorderingaproductorservice.Priceandpaymenttermsarethemostimportantpoints.Generalinformation,asample,oraquotationmayalsobedemanded.Itisofteninformative.Anoffe

2、rcaneitherbeunsolicitedorsolicited,thatisinreplytoanenquiry.Itmainlystatesthecommodity,quality,quantityandprice.Ifnecessary,othertermsandconditionscanalsobementioned.Itcanbeinformativeorpersuasive.OffersEnquiries31.Enquiry询盘GuidelineEnquiriesofProductso

3、rServiceMainideaIntroduceyourcompanyStatesourcesofinformationMakeageneralenquiryExplanationExplainthepopularityoftheproductAskforcatalogues,pricelists,prices,termsofpayment,samples,etc.EndingDescribeyourdesiredactionStipulateadeadlineofoffer41.Enquiry询盘

4、SampleLetter1DearSirs:WelearnfromtheChamberofCommerceofNewYorkthatyouareproducinghand-madeglovesinavarietyofartificialleathers.Thereisasteadydemandhereforglovesofhighqualityatmoderateprices.Willyoupleasesendmeacopyofyourglovecatalogue,withdetailsofyourp

5、ricesandtermsofpayment?Ishouldfinditmosthelpfulifyoucouldalsosupplysamplesofthesegloves.Wetrustthatyouwillreplyusimmediately.Yourssincerely,51.Enquiry询盘SampleLetter2DearSirs:WehaveseenyourproductsattheShenZhenSpringTradeFairinMarchthisyearandareparticul

6、arlyinterestedinyourcloth.Itwouldbeappreciatedifyousendusthedetailsofyourvariousranges,includingsizes,colors,andprices,andalsosamplesofdifferentqualitiesofmaterialused.Wearealeadingdealerintextilesandbelievethereisapromisingmarketinourareaformoderatelyp

7、ricedgoods.Whenreplying,willyoupleasestateyourpricesCFRNewYork,termsofpaymentanddiscountyouwouldallowonpurchaseofquantitesofnolessthanfiftydozenofgoods?Welookforwardtohearingfromyousoon.Yourssincerely,62.UnsolicitedOffer主动发盘GuidelineOffersofProductsorSe

8、rviceMainideaIntroduceyourcompanyStatesourcesofinformationMakeageneralofferExplanationExplainthepopularityoftheproductOffercatalogues,pricelists,prices,termsofpayment,samples,discounts,etc.EndingDescribeyourdesiredaction72.Unsoli

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