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1、1ThePracticalApproachofBusinessDocumentWritingChapter42ObjectivesGraspthefiveplanningstepsforwritingabusinessletter.Beabletowriteeffectiveopenings,supportingdetailsandclosings.3FivePlanningSteps搜集数据组织信息明确目的分析读者选择内容Inordertowriteeffectivebusinessmessage,yous
2、houldfollowfivesteps:441.IdentifyYourPurpose明确问题Identifyingthepurposeofabusinessletterordocumentmeansdecidingwhateffectyouwantittohaveonitsreaders.Beforewriting,youshouldidentifywhateachletterissupposedtoachieve.Firstyoumustaskyourselfatwo-sidedquestionabou
3、tthepurpose:Isthepurposeofyourcommunicationtoinformthereaderofsomethingthathashappened?(Thatis:informativemessage)Isittopersuadethereadertoactorreactinacertainway?(Thatis:persuasivemessage)AnalyzeYourAudience分析读者AnalyzeYourAudience分析读者552.AnalyzeYourAudienc
4、e分析读者Thepurposeofanalyzingyouraudienceistoprepareyourmessagefromyourreceivers’pointofview:trytounderstandtheirneeds,views,interests,attitudes,culture,socialvaluesandsoon.Askyourselfquestionslike:Exactlywhoistoreceiveoractonyourcommunication?Youmayhaveaprobl
5、emidentifyingjustwhomyouareaddressing.Multiplereaderscanbemoredifficulttoaddress663.ChooseYourIdeas选择内容Theideasyouincludedependonthetypeofmessageyouaresending,theactualbusinesssituationandtheculturalcontext.Ifyouarewritinganunsolicitedoracomplexmessage,begi
6、nbylistingideasastheycometoyou—usebrainstormingmethod—andthenchoosingthebestideasforyourreaders.Ifyouareansweringaletter,underlinethemainpointsorissuestodiscussandjotyourideasinthemargin.774.CollectYourData搜集数据Besuretocollectenoughdatatosupportyourideas.For
7、thispurpose,youmustdeterminewhatkindsofspecificfacts,figures,quotations,orotherformsofevidenceyouneed.Makesureyouknoweverydetailofyourcompany.Remembertocheckyourdataonindividualnames,addresses,dates,andstatistics.Occasionally,brochures,tables,pictures,orpro
8、ductsamplesshouldbeenclosed.885.OrganizeYourMessage组织信息Outlineyourideas.Decidewhichwritingapproachorstyleyoushoulduse.Differentapproachesarenecessaryfordifferentcultures.AmericanandEuropeanbusinesspeop
