资源描述：
《国际商务函电课件刘志伟 ISBN9787566301819 PPTchap06.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。
1、1WritingPersuasive BusinessMessagesChapter6Graspthegeneralwritingplansofpersuasivemessageswhichcanbeflexiblyusedinrequestsandsalesletters.2ObjectivesDifferentiatebetweeninformativemessagesandpersuasivemessages.Understandtheusageofdirectandindirectapproachesinwritingpersuasive
2、messages.2133PersuasivewritingPersuasivewritingisthecareful,thoughtful,andlogicalpresentationofevidence,ideas,andconcepts,whicharewritteninsuchawaythattheycanbefullyunderstoodbyreadersGenerally,youshoulddoitpersuasivelywhenyouwantto:MakeasuggestionGiveadviceCorrectthereaders’
3、errorMakearequestorproposalGiveinstruction.41.RequestforProductsorServices求购产品和服务Asaconsumerorabusinessperson,youneedtoseekadequateproducts,orserviceorinformationtomeetyourrequirements,andyouneedtowriteletterstorequestsamples,prices,quotations,orotherinformation,suchasbrochur
4、es,cataloguesetc.Toensurereceivingtheneededinformationasquicklyaspossible,youshallmakesurethateveryrequestletteryouwriteisreasonable,specific,briefandpolite.51.RequestforProductsorServices求购产品和服务61.RequestforProductsorServices求购产品和服务Example:DirectrequestDearSirorMadam:Wearelo
5、okingforasupplierormanufacturerthatisabletosupplyrelevantmachinetoolsforsinglerotorprocessing.Therotorisusedforsinglerotoraircompressor.Theattachedsketchdrawingshowsthetypeofrotorweneedtoprocess.Weunderstandthatyourcompanyisabletomanufactureandsupplysinglerotorcrushersfromyou
6、rwebsite.Couldyourcompanysupplysuchmachiningequipment,suchasmillingmachineforsinglerotormanufacturingoryoumaykindlypleasedousafavortotelluswhichcompanycansupplysuchmachinetools.Pleasesendusyourbrochuresandrelevantmaterialsifyouhavesuchproducts.Sincerelyyours,72.Complaints申诉As
7、abuyerofaproductorservice,youshouldalwaystrynottowritethecomplaintsintheheartofanger.However,astheseller,youshouldalwayskeepinmindofthatquiteoftenunhappycustomerswritesuchlettersintheheartofanger.82.Complaints申诉Fig.6-2:BusinessWriter’spyramidforclaims92.Complaints申诉Example:Co
8、mplainforinferiorqualityDearMr.Ma:Thequalityofthecashmereyoushippedt
