国际商务函电课件刘志伟 ISBN9787566301819 PPTchap14.ppt

《国际商务函电课件刘志伟 ISBN9787566301819 PPTchap14.ppt》由会员上传分享，免费在线阅读，更多相关内容在教育资源-天天文库。

1、1Agent代理Chapter142Agency代理Whenwementionagentininternationaltrade,wearemainlytalkingaboutsalesagent.Ifthesellerdoesnothaveabranchofficeorrepresentativeinaplace,heorshemayappointasellingagentlivinginthebuyer’scountrytopushthesalesofhisorherproductsthroughenteringintoana

2、gentagreement.31.AgencyorDealershipRequests代理或经销的请求GuidelineApplicationtobeanAgentoraDealerAttentionStatesourceofinformationShowyourintentiontobeanagent/dealerexplicitlyorimplicitlyInterestStateyourline,experienceandadvantagesShowconfidenceandassuranceDesireHopeforcoo

3、perationandconclusionofagent/dealeragreementPresentyourtermsifany41.AgencyorDealershipRequests代理或经销的请求SampleletterDearSirs:WelearnformoursistercorporationABCInc.thatyoudesiretoappointareliablefirminourcountrywithgoodconnectionsinthewholesalebusinesstoactasyoursoleagen

4、tforthesaleofyourbicycles.Wewishtoofferyouourservices.Havingbeendoingbusinessinthislineforyears,wehavegainedrichexperienceandestablishedextensiveandexcellentbusinessconnectionsinvarioustradecentersandcities.Therefore,weknowverywellhowtosuccessfullypromotethesalesofyou

5、rproducts,andareconfidentthatwecoulddoalargeturnoverforthem.Ourshowroomsarebothwellsituatedandextensive,sothatyourgoodscanbeshowntoadvantage.Weshouldbegladifourproposalisagreeabletoyou,and,ifso,willyoukindlyadviseusofthegeneraltermsandconditionsuponwhichyouwillbewilli

6、ngtodiscusswithus.Pleasereplyatyourearliestconvenience.Yourssincerely,51.AgencyorDealershipRequests代理或经销的请求SampleLetter2DearSirs:Subject:RequestforbeingappointedasmarketingagentWeunderstandfromtheTextileMachineryExhibition'2011inBeijingthatyouarelookingforareliableand

7、capablefirmwithgoodconnectioninthetextilebusinesstorepresentyouinChina.Havinghadover20yearexperiencesinmarketingtextiles,wearefamiliarwithcustomers'needsandareconfidentwecoulddevelopagoodmarketforyourproductsinChina.Wehavespaciousandwell-equippedshowroomsandexperience

8、dsalesrepresentativesdedicatedtopromotingyourproducts.Uponrequest,wecanprovideourbusinessstandingreferencestoyou,butforyouri