资源描述:
《电子商务型小微企业员工培训体系研究——以JN有限公司为例.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、AbstractSmallandmediumenterprisesaccountfor99%sharesintheenterprisesofindustrialandcommercialregistrationandimpactonChineseeconomicdevelopmentalsituation.Inthemeanwhile,smallandmediumenterprisesplaytheimportantroleinmeetingthediverseneedsofpeople,entrepreneurship,technologicalinnovation,partici
2、pationinprofessionalcollaboration.IntheInternetera,networkmarketingasanewmarketingtoolhasplayedapivotalroleintheprocessofenterprisedevelopment.SmallandmediumenterprisesbecometheactivepractitionersofInternetmarketing.However,thecurrentemployeesofsmallmicro-sourcee-commercebusinessaremorecomplex,
3、especiallymostemployeesdonothaveaclearunderstandingandaccuratecontrollingfortheoperationalaspectsofe-commerce,andtheyarelackofawarenessandknowledgeoftheindustry.Itwouldaffectthebusinessdevelopmentofe-commerce,thegrowthofsmallandmicroenterprisesandemployeesofpersonalgrowthinthiscondition,whichca
4、usedthedifficultyofrecruitingpeopleandthephenomenonofbraindrainThesisisbasedontherelevantfieldsofreferences,tobeginwiththestafftrainingtheoreticalanalysis,andthensummedupthehumancapitaltheory,thetheoryoftrainingneeds,stafftrainingandothertrainingevaluationtheories,whichlaidthetheoreticalfoundat
5、ionforfurtherstudy.Thendefiningtheconceptionofsmallandmicroenterprises,todeterminethemainfactorswhichinfluencingone-commerce-typesmallandmicroenterprisesinstafftraining,tobuildemployeetrainingsystemprovidestheoperationalbasisbySpssstatisticalanalysisofprincipalcomponentanalysis.Accordingtotheth
6、eoryandtrainingonacombinationofcorporationstatusquo,weestablishedtheprinciplesanddesignedideasofestablishingstafftrainingsystem.Onthebasisofthemainfactorsinstafftraining,theestablishmentofe-commercetypeofsmallandmicroenterprisestooptimizeemployeetrainingsystem.Fromcorporationstrategyandperforma
7、nce,corporationtrainingprocess,staffattitudes,workskills,qualityrequirementsandtrainingcharacteristicsofapluralityofangles,atthecompany'soriginaltrainingsystembuiltonamajororganizationalsystemfromstafftraining,stafftrainingtermsof