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1、外文翻译原文RulesofSuccessfulTourism.MaterialSource:WisconsinGovernor’sConferenceonTourism.March14-16,GreenBay,Wisconsin.Presentationbasedonbook,The25Immutable.Author:RogerBrooksandDr.MauryForman.Tourismisanimportanteconomicactivitybecauseitbringsindollarsfromoutsidethecommunity.Itcont
2、inuestobeafastgrowingsectorandistypicallyincludedamongthetopthreeindustriesinthecountry.Inaddition,tourismprovidesa“front-door”tonon-tourismeconomicdevelopmenteffortssuchasbusinessrecruitment.RogerBrooks,anationallyrecognizedexpertintourismdevelopmentspokeaboutrulesforsuccessatth
3、e2004WisconsinGovernor’sConferenceonTourisminGreenBay.Manyofhisrulesapplytothetourismmarketingeffortsofsmallcitydowntownsandbusinessdistricts.Presentedbelowisasummaryofhiskeynoteaddresstitled15ImmutableRulesofSuccessfulTourism.1.SuccessBeginsWithaGoodPlanCreatingaTourismDevelopme
4、nt&MarketingPlanisthefirstruleforsuccessfultourism.Theplanshouldincludeseveraldetailslikeproductdevelopment,upgradesandimprovements,repositioningand/orbranding,attractionsandevents,visitoramenitiesandservices,marketingandpublicrelations,public/privatepartnerships,recruitment,fund
5、ingandbudgets,andorganizationalresponsibilities.TheplanshouldintegrateexistingcomprehensiveplansandeconomicdevelopmentandMainStreetefforts.2.ImportanceofFront-lineSalesYourfront-lineemployeescanbeyourmostvaluablesalesteam.Thisisbecausetheyestablishthefirstcontactwiththecustomer.T
6、hefront-lineemployeesshouldbeknowledgeableaboutyourcommunityandshouldpromoteotherstores,attractionsandamenitiestovisitorstokeeptheminthearealonger.3.CriticalMass6Inordertoattractandkeepvisitorsinyourcommunity,theremustbeseveralretailanddiningestablishmentswithinwalkingdistance.Sh
7、oppinganddininginapedestriansettingisoneofthetopactivitiesforvisitors.Anaverageruleofthumbforruralcommunitiesistohavenineretailstoresandfourdining/treatsestablishmentswithintwoorthreeblocks.4.TurnNegativesIntoPositivesAlmosteverycommunityandattractionhasitschallenges.Thinkcreativ
8、elyonhowtoconvertthesenegativesintoposit
