a贸易公司营销战略的研究

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1、TheStudyofMarketingStrategyforATradingCompanyAbstractAcompanyisatradingcompanyinchemicalbusiness，supplyingcarbonblackproducedbyaforeigncompany．AccordingtotheAgencyAgreement，itcandobusinessonlywithcustomersproducingcoatingandinkinZhejiangProvinceandShanghaiCity．Withinc

2、reasinglysincerecompetition，raiseofcomprehensiveCoStandthedevelopment，manyproblemsappeared，suchasgoingslowlyinexpandingmarketandprofitdecreasingetc，whichhaveaveryhugeimpactonthelong—termgrowthofAtradingcompany．Nowmarketingmanagementbecomesaverycrucialsectionwhichneedt

3、obeimprovedatonce．Therefore，itisthetoppriorityforthecompanytodosomestudyonmarketingstrategyandfindoutasuitableonetopromoteitsdevelopment．InordertosolvetheseproblemsfacingbyAcompany,afteranalyzingthemarketandconsultingtocorrelativetheories，thewritermadeasuitablemarketi

4、ngstrategyforAcompany．Atthebeginningofthispaper’thebackground。target，significance，methods，processesandcorrelativetheorieswereintroduced．Next，thewriterconcludedthemainproblemsthatAcompanyisfacingatpresentandthenanalyzedandsettledthespecificproblemswithcorrelativetheori

5、es．WithanalyzingbothexternalandinternalenvironmentofAcompany,itmakesitsmanagershaveanobjectiveassessmentandpaveawayformakingmarketingstrategyinthefuture．Next。thewriterworkedoutasuitablemarketingstrategyforAcompanythroughanalyzingSWOT．Infollowing，hopingtoresolvetheprob

6、leminessence，hedesignedspecific4Psaccordingtotheactualconditionsofthecompany．Atlast，withthepurposeofensuringtheimplementationofthenewstrategy,thewritergavesomesuggestionsontheconstruction，trainingforcrewandfinancialbudgetetc．Meanwhile，someadviceswereshowninhowtocontro

7、ltheprocessofimplementation．Keywords：carbonblack，tradingcompany,marketingstrategy,strategymanagementII目录中文摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯IAbstract⋯⋯···⋯····⋯⋯⋯⋯⋯·⋯⋯⋯⋯····⋯⋯⋯···⋯·····⋯·II第一章绪论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯11．1研究背景⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．11．2研究意义与目的⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯11．3研究方法⋯⋯⋯⋯⋯

8、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯21．4研究流程⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯2第二章相关理论综述⋯⋯⋯⋯⋯⋯⋯⋯．．⋯⋯⋯⋯32．1营销方面的相关理论⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1．1目标市场定位理论．．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．32．1．2