市场战略策划【可排版】

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1、市场营销与策划：StrategicMarketingPlanningBuildingYourOwnCase创建你自己的案例Whatproductsdoyousell/market?你主要推广什么产品？Whodoyouserve?你主要服务那些群体？Whoareyourmaincompetitors?你主要的竞争对丁-冇哪些？Marketingvs.Selling:WhatistheDifference?市场营销与销售的区别及共同点Marketingiseverythingthatyoudotoreachandpersuadeprospects市场营销是

2、你该如何让你向客户提供你的信息并设法说服他们Marketingisalsosalesmultiplied同样,市场营销亦是让销售倍增的过程Sellingiseverythingthatyoudotoclosethesaleandgetasignedagreementorcontract销售是交易过程的终结，合同的签订。Salesaregenerallyinterpersonalinteraction一般，销售是人与人Z间的互动过程。Botharenecessitiestothesuccessofabusiness.Youcannotdowithoute

3、itherprocess.两者都是企业成功的必备要素，缺一不可。Marketing营销TheCoreofanyBusinessis任何企业的核心就是TheCustomer顾客SimpleYetAccurateMarketingResearchMethods简易精准的市场调研ObjectiveoftheResearch市场调研口标DescriptionoftheMarket市场描述TargetMarkets目标市场ProductsandServicesthatappealtothetargetmarketR标市场所需的产品及服务Problemsthatc

4、urrenttargetmarketneedstosolve现口标市场存在的问题SimpleYetAccurateMarketingResearchMethods简易精准的市场调研MarketMetrics市场基准Sizeestimates(currentandfuture)for:市场规模评估(当前及未來)Overallmarket总市场Individualmarketsegments个体市场份额Usagerates使用率Growthestimates(currentandfuture)增长评估(当前及未来)SimpleYetAccurateMark

5、etingResearchMethods简易精准的市场调研CompetitiveAnalysis竞争分析CurrentCompetitors-fullanalysisoftopcompetitorsincluding:现有竞争•者•■主要竞争对手的全而分析Products&Services(e.g.,description,uniqueness,pricingzetc.)产品及月艮务(如产品描述、特色、定价)Marketshare市场份额Currentcustomers现有顾客Positioningandpromotionstrategies市

6、场定位及，促销策略Partnerships/Alliances/Distributors合作者/同盟/分销商Recentnews近况SWOTAnalysisSWOT分析PotentialCompetitors潜在竞争者SimpleYetAccurateMarketingResearchMethods简易精准的市场调研SecondaryData二级数据Internet网纟各Newspapers/Magazines报纸/杂志TrendsAnalysis趋势分析PrimaryData一级数据Customervs.non-CustomerSurveys顾客及非

7、顾客调杳Onlinevs.Offline在线及非在线调查Questionnairesvs.Face-to-FaceInterviews问卷调查及当面采访Whatdatawouldyouliketocollect?你想收集哪方面的数据？TraditionalSales&MarketingProcessfromBeginningTillEnd传统的销售、营销过程ProductDevelopment产品开发Marketing营销、推广Tele-Sales电话营销Sales销售After-SalesSupport售后服务EnlightenedSales

8、&MarketingProcessfromBeginningTillEnd改进后的销售