国际商务信函写作（英文版）Unit2EstablishmentofBusinessRelations

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1、Unit2EstablishmentofBusinessRelationsTypesofForeignTradeLetters1.Establishingbusinessrelations2.Enquiriesandrepliers3.Offersandcounter-offers4.Ordersandconfirmations5.Payment6.Shipping7.Insurance8.Packing9.Complaintsandclaims建立业务关系询盘与回复发盘与还盘订购与确认支付装运保险包装索赔与理赔Section1——EstablishmentofBusinessRe

2、lationsSection2——CreditStatusEnquiriesESTABLISHINGBUSINESSRELATIONS1.beabletotranslateandwritealetterofestablishingbusinessrelationsproperly.2.beabletotranslateandwriteareplytobusinessrelationsestablishmentletterObjects:Afterthissectionyouwill:EstablishmentofBusinessRelations:ImportanceWhy?Toe

3、stablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmoranoldonethatwishestoenlargeitsbusinessscopeandturnover.Nocustomers,nobusiness.TheCommonStructureofaBusinessRelationsEstablishmentLetterOpeningWhereandfromwhomyougetthenewcustomer-ge

4、neralinformationaboutacompany,concerningthename,andtheaddress.BodySelfintroduction(scope,conditionandproductorcommodity),financialpositionandreference.ClosingTheclosingexpressthewish,hopetokeeptherelations.Channelstofindpotentialbuyersorsellers1.TheInternet互联网2.TradeFairs商品交易会3.Banks银行4.Chambe

5、rsofCommerce(inforeigncountries)商会5.Trade/Businessdirectories工商行目录/企业行目录6.Businessassociates商界朋友7.ChineseCommercialCounselor’sOfficesinForeigncountries中国驻国外的商赞处(embassies)8.Advertisements广告9.OthersourcesSampleLetterChinaNationalImport&ExportCorp.BeijingBranchBeijingChina(theletterhead:sender’s

6、address)January4,2005(thedate)B.Wallace&.Co.236St.LouisStreetCroydon,England(insideaddress:theaddressoftherecipient)DearSirs：(salutation)SampleLetterWehaveobtainedyournameandaddressfromSimpson&Co.Ltd.,London,England.Asyouareinthelineofcottonpiecegoods,wearewritingtoenquirewhetheryouarewillingt

7、oenterintobusinessrelationswithus.Weareastate-ownedcorporationspecializingintheexportoftheaboveitems.Togiveyouageneralideaofourproductsweencloseabrochureandasample-cuttingbooklet.Weshallsendyouquotationsoncewegetyourspecificenquiry.Samp