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1、莹Unit18BusinessReports（商务报告）GeneralIntroductionSampleReadingUsefulExpressionsWritingPracticeAsthebusinessenvironmentgrowsinitscomplexity,theimportanceofskillfulcommunicationbecomesessentialinthepursuitofinstitutionalgoals.Businessreportisanorderly,objectivemessageusedtoconv
2、eyinformationfromoneorganizationalareatoanothertoassistindecision-makingorproblem-solving.Wewillstudyillustrationsofpracticalreportsandtheproblemswillprovidetheopportunityforstudentstodevelopandsharpentheircommunicationskills.GeneralIntroductionWhatAreBusinessReportsTypesof
3、BusinessReportsLanguageandToneofBusinessReportsIngredientsofaGoodBusinessReport1.TheConceptofBusinessReportsAreportisaformalorevenofficialdocumentthatinvestigates,selectsandinterpretsinformationbyusingappropriatetechniquesforastatedpurpose.Itmaybeasimplerecordofevents,oritc
4、anbealongtextdiscussingindetailacertainprojectofnationalimportance.Frequentlyareporttriestopersuadethetargetreadertoagreewithastatedmessage,andtomakehimorhertakeanactiondesiredbythewriterorthesponsorofthereport.Back2.TypesofBusinessReportsTherearemanytypesofreports,dependin
5、gonhowwesortthem.Sometimeswegroupreportsbywheretheyarefound,suchasacademicreports,laboratoryreports,andpublicstatements.Onanotherparameterwemayclassifyreportsbydecidingwhethertheyareinformalorformal.Athirdwaytoclassifyreportsisaccordingtotheirfunctions.Inthisregardtherearea
6、lsomanykinds,andsofarthereislittleconsensusamongevenexpertsontheclassification.Butwecanhavesomeideaaboutfunctioningreportsbylookingattheseterms:feasibilityreports,processreports,labreports,termreports,etc.BackNomatterhowwegroupthem,reportsareoftencreatedtodooneortwoormoreof
7、thefollowing,andthesefunctionsarenotmutuallyexclusive:●inform●instruct●explain●motivate●persuade●reinforce(priordiscussions/communication)●recommendBack3.LanguageandToneofBusinessReportsLanguageToneBackLanguageInreportwriting,themostappropriatestyleisobjective,impersonal,sp
8、ecificandfactual.ThepronounsI/We/Youareavoidedwhilethird-person,reportedspeechisge
