英语商务信函写作教学大纲（英文版）

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1、SyllabusforInternationalBusinessWriting(English)SchoolofInternationalStudiesUniversityofInternationalBusinessandEconomicsJune2006SyllabusforInternationalBusinessWriting(English)CourseTitle:ENG407"InternationalBusinessWriting"TypeofCourse:AdvancedcourseinBusinessEnglishCreditHour:2cred

2、its,36hoursPrerequisiteCourses:AppropriateEnglishproficiencyuptoBand4CETorabove,InternationalBusinessandrelatedcoursesInstructors:ChangYutian,YangLingliDepartment:BusinessEnglishDepartment,SchoolofInternationalStudiesStudents:SeniorsAssessment:Assignments,in-classquizzes,teamworkcases

3、tudies:(40%)Finalexam:closedwrittenexam(60%)Attendance:Absenteeismnotexceedingone-forthofthetotalclasshours;eligibilityforexamsandmarking-downtobebasedonassignmentsandattendanceI.CourseDescriptionThebookshowshowtocommunicateeffectivelythroughreal-worldcompanyexamplesandreal-lifebusine

4、sssituations,usefulindevelopingandrefiningstudentskillsinwrittencorrespondenceforbusinesspurposes.Thiscourseisofferedinmulti-mediademosandlectures,plusonlinecorrectingexercisesofstudentworkbroadcastlivethroughalocalnetworktoallintheclass.Students一whentheyfinishthiscourse一willbeabletoa

5、pplythepracticalprinciplesandrealisticassignmentstoeffectivecommunicationinactualbusiness,whichwillbeofhelptotheirowncompetitivenessintoda/sjobmarket.MajorchaptersandsectionstobecoveredChapter1沟通方式MediaSelection【教学目的和要求】Define"communication"andotheressentialtermsExplainthenatureofcomm

6、unicationinbusinessBeawiiretheexternalcommunicationuseoflettersClarifyontheobjectivesofbusinesscommunicationKnowbarrierstocommunicationininternationalbusinessKnowthestrengthsandweaknessesofdifferentmedia【教学内容】2.3.BusinessCommunication2.4.InformationFlow2.5.CommunicationObjectives2.6.B

7、arrierstoCommunication2.7.SpokenandWrittenChannels2.8.MediaSelection2.9.EffectiveCommunication【小结】ThisinitialchapterbriefsonanumberofconceptscommonlyencounteredinapplicationcasesaswellasindiscussionsonEnglishcommunicationtheories.Thewordsusedintalkingaboutexportcommunicationscanbevery

8、confu