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页数:24页
时间:2019-09-02
《英语商务信函写作教学大纲(英文版)》由会员上传分享,免费在线阅读,更多相关内容在工程资料-天天文库。
1、SyllabusforInternationalBusinessWriting(English)SchoolofInternationalStudiesUniversityofInternationalBusinessandEconomicsJune2006SyllabusforInternationalBusinessWriting(English)CourseTitle:ENG407"InternationalBusinessWriting"TypeofCourse:AdvancedcourseinBusinessEnglishCreditHour:2cred
2、its,36hoursPrerequisiteCourses:AppropriateEnglishproficiencyuptoBand4CETorabove,InternationalBusinessandrelatedcoursesInstructors:ChangYutian,YangLingliDepartment:BusinessEnglishDepartment,SchoolofInternationalStudiesStudents:SeniorsAssessment:Assignments,in-classquizzes,teamworkcases
3、tudies:(40%)Finalexam:closedwrittenexam(60%)Attendance:Absenteeismnotexceedingone-forthofthetotalclasshours;eligibilityforexamsandmarking-downtobebasedonassignmentsandattendanceI.CourseDescriptionThebookshowshowtocommunicateeffectivelythroughreal-worldcompanyexamplesandreal-lifebusine
4、sssituations,usefulindevelopingandrefiningstudentskillsinwrittencorrespondenceforbusinesspurposes.Thiscourseisofferedinmulti-mediademosandlectures,plusonlinecorrectingexercisesofstudentworkbroadcastlivethroughalocalnetworktoallintheclass.Students一whentheyfinishthiscourse一willbeabletoa
5、pplythepracticalprinciplesandrealisticassignmentstoeffectivecommunicationinactualbusiness,whichwillbeofhelptotheirowncompetitivenessintoda/sjobmarket.MajorchaptersandsectionstobecoveredChapter1沟通方式MediaSelection【教学目的和要求】Define"communication"andotheressentialtermsExplainthenatureofcomm
6、unicationinbusinessBeawiiretheexternalcommunicationuseoflettersClarifyontheobjectivesofbusinesscommunicationKnowbarrierstocommunicationininternationalbusinessKnowthestrengthsandweaknessesofdifferentmedia【教学内容】2.3.BusinessCommunication2.4.InformationFlow2.5.CommunicationObjectives2.6.B
7、arrierstoCommunication2.7.SpokenandWrittenChannels2.8.MediaSelection2.9.EffectiveCommunication【小结】ThisinitialchapterbriefsonanumberofconceptscommonlyencounteredinapplicationcasesaswellasindiscussionsonEnglishcommunicationtheories.Thewordsusedintalkingaboutexportcommunicationscanbevery
8、confu
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